Workshop on Positioning of Britannia Tiger Biscuits

The messaging strategy for the two founders focused on the need to promote the desired pet nutrition as the core of the marketing tool, thus, the platform to position the firm as a dog nutrition expert. From this perspective, the institution focused on the establishment of the brand as the source for the learning through the integration of the library of information to the consumers through quick tips, articles, and videos (Rapier 3). The information sought to highlight the dog nutrition, serving sizes, diet transition, ingredient comparisons, allergies, life stages, and cost comparisons. Similarly, the strategy focused on the identification, as well as the establishment of the relationships with the relevant brand influencers concerning the local veterinarians.

Demographics, the “Special K Bursting Blueberry” would target toward middle age health conscious individuals, large families and college students.

The basic characteristics of the marketing concept that could be identified in Clare’s Chocolates are as follows:

In 1981, London Biscuits Berhad (LBB) is incorporated as a manufacturer of confectionery. A new products lines were installed in 1994 where the company was gain by the Liew family. This is to increase the volume of services and products by using existing resources and to bring in the new type of products. In the year of 1998, they diversified into cake manufacturing and London Pie Cakes is launched. The feature of the London Pie Cakes is its centre is filled with the different flavour of cream.

When driven by hunger, it is known to eat almost anything from frogs, fish, and birds, to other predators like leopards or bears. Its preferred food, however, is deer and wild boar” (Sinha 40-41). Watching any cat, domestic or wild, will provide insight on how a tiger hunts for its prey. When the tiger spots something they crouch low and wait for the perfect moment to pounce, and considering that the prey is generally smaller than them, they are successful in the catch. However, other times they may miss the target and have to go hungry for a day or two.

5.Can turn the obstacle of lack of appeal of frozen dog food into an asset in advertising

Kellogg’s seeks to concentrate on nutrition and physical fitness through product donation for the hungry, as well as programs that educate families about nutrition that nourishing families so they can have a healthy living’(Kelloggcompany, 2011).

Doughnut Time (2016) is a Brisbane based company, specialising in a variety of premium desserts that capitalise on the use of social media, unique locations and offerings (refer to table 1). Despite desserts being considered non-essential, high levels of competition and healthy eating trends (refer to table 1), the business has successfully established itself within the fast food and dessert industry, which is set to grow in the next five years (Tonkin, 2016). The company has a distinctive vintage flair, yet modern take on doughnut names and designs, becoming popular on social media (Doughnut Time, 2016). It’s vintage vans and small ‘hole in the wall’ stores make the company sort after, and appear unique from a large number of competitors

* In Western Australia, Nestlé Peters as it is now called did not change its name until 2009. It had always remained simply, Peters Ice Cream and was owned by PB foods until they sold it in 2006 to Fonterra.

Sugar High is a cafe and dessert bakery located Downtown in Asheville, North Carolina. Hoping to capitalize on an industry that has been successful for centuries, Sugar High hopes to bring classic artisan pastries and baked goods with a modern twist to customers looking for something they can not find elsewhere. The trend of freshly made, local baked goods is something that is ever growing and there will continue to be a market for the bakery business. The main selling point behind Sugar High is the time and passion put into every single thing that is being sold. Mass produced baked goods aren’t nearly as sought after as handmade, fresh items made from the best quality of ingredients. The location of Sugar High makes it open to being a beloved

The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changed over time. Marketing is not static – it must be developed as market conditions and customer expectations change.

Biscuit is the one of the oldest bakery snack item, consumed by all age groups. It is a product with better shelf life and one of the most liked bakery product by the urban as well as rural consumers. In India biscuit industries are pegged at 3,000 crores of which the unorganized sector accounts as much as 35 %. India is the one of the largest biscuit producer country in the world and last few years have witnessed substantial

This report will cover the background understanding about the confectionery industry and do an in-depth analysis of the micro and macro environment. In addition, the market segmentation, market positioning and target market that Whittaker’s is concerned with is also discussed.

Growth of French cookie market is driven by a rising interest in quality rather than increasing volume.

The world‘s largest selling biscuits, Parle G have to continuously play on a mix of affective and conation stages to be the top of mind brand and to keep getting sales in order to defend the huge market share from competitors.