As a primary worldwide provider of travel-related services such as rentals, lodging, conference facilities, and timeshare exchange, Wyndham Worldwide has overcome inconsistent branding strategy, unstable mergers, and acquisitions, as well as the 2008 economic recession to retain its top position in the industry. An internal and external analysis of the company, opportunities, and threats faced by the firm, its competitive advantage, and a strategic focus reveal the issues that need to be addressed henceforth for it to remain relevant in an increasingly competitive global market. The paper provides a problem statement, alternatives, and recommendations that Wyndham Worldwide can engage.
In addition to focusing on lifestyle marketing, the brand's strategic plan calls for system growth, improved property performance, an enhanced guest experience and further leveraging of Wyndham Hotel Group's resources including its Global Sales team, TripRewards® loyalty program and School of Hospitality Operations. "Our strategic plan will enable us to continue providing the value
InterContinental Hotel Group is a hotel company with over 350,000 employees working in 100 countries. It has over 5,000 hotels globally. One of IHG’s brand is the Holiday Inn, the Holiday Inn’s international headquarters are in Americas, Europe and Australasia. In London, UK, there are 72 hotels with the Holiday Inn or Holiday express brand. The InterContinental Hotel Groups structures their business into sections depending on what the hotel’s aims are. For example, the Holiday Inn Resort is abroad with outdoor swimming pools, it’s a very holiday place when you can spend 1-2 weeks there where the Holiday Inn is a place to stay over for one night or even the weekend. These two hotels have the same brand but different aims.
Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement. We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase
Hilton Worldwide is one of the largest hospitality companies in the world, with more than 4,610 hotels, resorts and timeshare properties comprising of 786,502 rooms in 100 countries and territories as of December 31, 2015. In 1919, the company was founded by Conrad Hilton in Cisco, Texas. Its initial public offering was on December 12, 2013 at $43.89 per share. Hilton Worldwide offered 12,881,673 shares on the New York Stock Exchange (NYSE).
The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)
Starwood Hotels & Resorts Worldwide, Inc. is one of the top hotel companies in the world. The company owns and operates hotels under leading brands such as Sheraton, Westin, St. Regis, Four Points, and its recently developed W brand. The majority of Starwood's hotels are owned by franchisees, and the company directly owns or leases about 170 of its approximately 750 hotels worldwide. Close to 500 of the company's hotels are in North America. Starwood also runs hotels in some 80 countries in Asia, Europe, Africa, and South America, including a chain of prestigious European palaces called the Ciga Group. The company began as a small investment firm and then became a real estate investment trust (REIT). In
Best Western Australia is part of Best Western International group which is one of the world’s biggest hotel chains with over 3,000 hotels in 99 countries worldwide. There are approximately 300,000 guests who sleep in a Best Western hotel, which equates to over 144 million guests annually. There are over 150 hotels, apartments and resorts across Australia, New Zealand and the South Pacific which range from three star to five star hotels, motels, apartments and resorts which are independently owned and managed with a commitment to the common worldwide standards of quality, service and value.
In order to deal with ways to sustain Wyndham’s competitive advantage built by the ByRequest initiative, we first need to get acquainted with its business values; Wyndham’s ByRequest program created a comfortable and memorable upscale guest experience and shaped recognition in the industry from a customer service standpoint. Being still a relatively new program, the company was limiting its focus on analysis and thus conducted limited historical study and no collection of a typical demographic data like age, income etc. But while its impact on revenues was still small, it was a success in defining Wyndham’s brand. In order to keep and even extend this current competitive advantage over time, the company needs to leverage its growing
Marriot International is a leading company with more than 3,700 lodging properties in 73 countries and territories. [Marriott International] Marriott International manages many hotels brands. Marriott Hotels & Resorts are located more than five hundred hotels, two-thirds of them - in the U.S. This is a hotel with a full range of services: they are equipped fitness and business centers, shops and swimming pools. JW, Ritz-Carlton and edition - a brand of luxury hotels. Marriott Executive Apartments provides accommodation businesspeople. Grand Residences manages the resort property. Marriott Vacation
Marriott International Inc. is a globally leading lodging company which is based in Bethesda, Maryland, USA. Marriott has 146,000 employees from different nations, speaking more than 50 languages and working for Marriott in 66 countries around the globe. (18) Marriott has more than 4,300 properties in 81 countries and territories. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including The Ritz-Carlton, (24) BVLGARI, EDITION, JW Marriott, Renaissance Hotels, Marriott Hotels, AC Hotels, Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn &
Working capital is figured by subtracting current liabilities from current assets. In 2007, Wyndham reported working capital of 3.52B, in severe contrast to their 2016 numbers, where they report only having 714M in working capital. I believe the drop is indicative of the acquisitions Wyndham steadily has purchased throughout the ten-year period. This number is still quite comparable to the 578.5M reported by their competitor Hilton. These figures indicate for both competitors, if the debt had to be paid within the year, both companies are well equipped to do so. The fact that positive working capital is the most common within the business world, it can also indicate the company’s revenue is not being utilized properly for growth. The fact that in 2007, Wyndham reported working capital in the billions, and after multiple acquisitions, dropped into the millions, indicates that Wyndham