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Toyota Company was established in the year 1937. Its main activities are the production of vehicles and sales. With its headquarters based in Japan, Toyota has employed over three hundred thousand employees. Toyota Company belongs to the motor vehicle industry where competition is tight even though Toyota is leading on the number of vehicles being sold on a daily basis. Toyota operates in 51 countries worldwide.

In the mid to late 1960’s American automobile manufacturing was being dominated by Japanese imports. These imports, smaller in size than the domestic vehicles at the time, offered an economical and dependable alternative to what American automobiles offered. In order to remain competitive with these Japanese imports Ford chief executive officer Lee Iacoca instructed the Ford manufacturing company to come up with a vehicle for the 1971 sales year to compete with these Japanese imports. The normal time for design and production for a new vehicle line is 43 months but Iacoca ordered the process to be reduced to 25 months in order to compete. The timeline was met but a rear-end impact study was not conducted until after the car was already on sales lots. Drawn to the relatively inexpensive price for a vehicle at the time, Lily Gray purchased a 1972 Ford Pinto. This is where the production flaw of the Pinto was first revealed. Gray was traveling with 13 year old Richard Grimshaw on the highway when she had to slow to avoid a broke down vehicle. Also trying to avoid the broke down vehicle a Ford Galaxy traveling at approximately 50 miles per hour rear ended the Pinto. Almost immediately the Pinto burst into flames, both passengers had severe burns on their bodies, and later Lily Gray would pass away as a result of the burns from the crash.

Toyota Motors Company is multinational Japanese vehicle producer, an enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling organization in Japan of the market capitalization and income. The engines business delivers its vehicles

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota Motor Corporation is one of the Japanese automotive manufacturer that headquartered in Toyota, Aichi, Japan. The history of Toyota began in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobile under the direction of Kiichiro Toyoda, the founder’s son. Toyota Motor Corporation have use code of conduct, corporate social responsibility and sustainability policies for their firm daily operations.

Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

Automobile industry of japan witnessed an awesome accomplishment with the growth of Toyota. It became the biggest maker in the worldwide business. Toyoda kiichiro was hesitant to invest in automobile sector. In the year 1933 the company started its production. In order to have cost efficiency they adopted the mass production technology.

Ernest Montague, self-made entrepreneur, “the owner and general manager” of a local manufacturing business “North Valley Muffler Company” located in New Mexico. North Valley Muffler Company supplies a variety of mufflers to the east and west coast part businesses. This small company employs over 100 workers. Over sixty percent of the workers belong to the local chapter of the United Steelworkers Union. This personal interview started by asking the sequence of questions…

Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011

From the mentioned above, First the company need to have a good image that it make the customer trust or believe that their company have a good product and make them awareness in company. Second when people or customer trust that the company have a good image or make a good things such as, service after payment, less of bad reputation and etc. it will become brand loyalty and it's very important for the business because they will know how many customer come to buy their product and how many people are interested their brand. In addition, it will make repeat purchasing because the customers have their mind already that Toyota company provides goods and services for

Toyota was the pinnacle of quality in the 1990’s. Their use of “lean production” focused on eliminating waste and non-value added steps. This provided a competitive advantage surrounding cost and quality (Harmon, 2012). Toyota was viewed as a stable company by which investors could realize positive returns. In 2009 this pattern of stability was challenged. These challenges affected the overall brand value. Table 1 outlines the historical pricing of Toyota’s stock (TM) and associated market capitalization using close out prices from the end of each fiscal year.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

Toyota Motor Corporation was founded by Sakichi Toyoda in August 28, 1937 (Toyota-global.com, 2014) and their main business activities are motor vehicle production and sales (IBID). In 1981, Toyota decided to become a global corporation as it went into the global market (Toyota-global.com, 2014) and has been ranked the 9th of the world’s largest corporations in 2013. (World 's largest corporations, 2013) The company had earned over $18,198 millions of profit in that year and has over 338,875 employees. (IBID) It is a multinational corporation and there are firms in America, Europe, Asia, Oceania and Africa. (Toyota-global.com, 2014) They follow the law in every nation, respect the cultures and honor the

Toyota is an example of a company, which uses the Product Concept. The cars manufactured by Toyota are of supreme quality, which also yield an overall good performance. They do not compromise on the seating comfort and luxury in the car. At the same time, they manage to give a good mileage, which is a necessity in the Indian market. Although their prices are slightly higher compared to other competitors such as Hyundai, Maruti Suzuki and Honda, Toyota is still a primary choice for many of the middle class families. Some of the high selling cars of Toyota in India include Innova, Altis and Fortuner. The highest selling Toyota car around the world is the Prius which is a hybrid car made to save fuel. This car can be charged and is very efficient at the same time. The servicing of the car is also one of the key features why Toyota cars rule the market. It is very affordable. Added to this, Toyota recently introduced a 60 minutes servicing option for those who are always on the

Toyota Motor Corporation is a Japanese automotive manufacturer. Toyota has over 333 thousand of employees across the world and it is the 14th largest company in the world by revenue in 2014. It is the strategic management of logistic and supply that contributes partly of its success today.