Marketing Manager Keith Martin BUS 330 Instructor Garlyn Lewis November 26, 2014
Marketing Manager
Introduction
The role of a marketing manager is very important. The marketing manager is the one person who gets the product made by the company sold in the market. They are the one who develop a marketing strategy. They manage the mix in the market. They are the people who manage the success of the company and they are the one who manages the budget in the company. They guide the development of the products and they guide the whole company. The following are the functions of every marketing manager.
Market research
Development of a strategy of market and a plan to execute
The management of the
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Android from the very beginning have used to give the same features as IPhone at a low price. The ownership of IPhone has increased but so is the ownership of android phones. If only the price of the IPhones were a little low it could have made a better profit. They would have also made better sales in America. Samsung faced a law suit filed by apple against them that they have been copying the features of IPhone. The android phones of Samsung used the exact same features provided by the IPhones over the years.
In the year 2011 10% of cell phone owners say that there phone was an IPhone. This data was raised in the year 2012. In 2012 19% of people said that they are using an IPhone. In 2013 this data was further raised and the number of people using IPhones increased. There was 25% of people using a phone as IPhone as their phone. There are a wide range of cell phone owners in America and they are starting to use windows phone. In 2014 it was expected that this data will further be raised and more number of people will be using IPhones.
The market has also a good number of people using android smart phones. In 2011 there were 15% of people using phones had android phones as their smart phones. In 2012 the number of people owning a phone and having an android phone was further increased to 20%. This percentage increase was less than that of IPhone. Then in 2013 there were 28% of people using the phones have android phones as their smart phones.
There was a jump and
Well to me it depends on the mind-set of an individual, his/her innate abilities and capabilities. I myself broadly classify entrepreneurs into two types, The Inventors (those who with their discrete and genius intellect pioneer goods and services that never existed) and the Innovators (take existing idea and innovate it with their brilliance). It is the category that defines the set of skills, traits and characteristics suited to that entrepreneur. For example the first type of entrepreneurs i.e. Inventors are revolutionary blended with growth orientation. They want to revolutionize the market or industry and grow at some rate so that their product becomes a necessity e.g. Thomas Edison, While on the other hand
Ever since 2007, when Apple first introduced its smartphone called the Iphone, nearly two-thirds of Americans owned a some type of smartphone as of 2015. Out of that many people, How many do you think use their cellular device while driving? Or in school and at work?
On April 3, 1973 the first mobile phone to be invented made its first call. A decade later this phone hit the public retail market. Two decades later came the landline and just like that the world could communicate (Seward). Now Forty Five years later, just short of Sixty Three percent of people globally possess a mobile cell phone (Phone Users Worldwide). In 2016, almost Eighty One percent of United States citizens possessed a mobile phone (United States Phone Penetration). On November 3, 2017 iPhone release the iPhone X. A water proof mobile phone capable of facial recognition. Technology can innovate faster than most humans thoughts can evolve. This leave many people feeling left
Both iPhones and Androids are highly demanded phones in the twenty-first century. They have a lot to offer and come in a variety of sizes and colors. Androids and iPhones both have the ability to provide users with access to communication, entertainment, social media, and much more. They also have many differences including hardware and models, updates, apps, integration with similar products, etc..
A total of 96.8 percent of phones out in the word are either iphones or androids according to the 2015 recorded phone sales. Since 2010 apple and and android has been fighting and competing with each other trying to achieve that top of the smartphone market. It all started when Samsung released their bread new Galaxy S. This phone was identical to the iphone, having similar looks and similar icons. Many people consider this new Androids product better at this moment because android has been out for a longer time, and still provide mind blowing devices like this one. This situation made apple very furious because this new android device was a replica of their iphone. The market prices went crazy and people started favoring androids because how they looked and acted just like an iphone and it was and a completely different price range. There forward androids started selling more than their own iphone. This made apple step up their game in production and started listen to people 's comments. This is when the real fight begins. This is when people started seeing that apple in general is better than android offering more to the people and offering what they asked for.
Marketing function is responsible for identifying, anticipating and satisfying customer requirements. Marketing involves carrying out market research to find out which types of customer make up a particular market, what they want, where they want it, how they like it and what price. Marketers have an important say in deciding the products that the company produces, the prices charged, the promotions designed to encourage customers, the place where goods are sold
Marketing is one of those things that surrounds your everyday life and you don't even realize it. A challenge of a good marketing manager is to make a person or customer to not even realize that they are targets of a marketing campaign. To define marketing in my own words; giving products a place to perform or show to enhance a buyer. Marketing is a truly important function of business. It is basically the wheels of motion to get a business to profitability. For example, a merchant has a "widget" that can solve a lot of problems. The steps involved in getting the widget to the customer and coercing them to buying it are all aspects of marketing. How can something be sold unless it is marketed? It is a basic fundamental of business.
Imagine that someone wants to be like someone else that is cool and wants to be like them and wear the same stuff that they are wearing and wants to get the same phone because everybody has the same phone but they go to the phone store and they just found out that they can't get an iphone because it's so expensive and they can't afford it and they were looking at android phones and they found out that it's a lot more better when it comes to expenses .Many people these days fight over to talk about which phone is better Android or Iphones, but they are just phones but there are ups and downs for both of the brands. One of the reasons is that the expenses of the phones that they make, Almost everyone can afford and Android they come in different prices and apple prices are really high and a lot of people can't get that phone because they can't afford it. Android is the most selling phone to this day still. Another reason is that multitasking is a lot easier they introduced multi- window awhile ago, which means you can look at several apps at once. My last reason is that androids are able to take the batteries out because they die over time.
Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales. Marketing management facilitates the activities and functions which are involved in the distribution of goods and services.
Since Samsung’s Note 4 is considered to be a hybrid between a smartphone and a tablet, its main identifiable market is middle to upper-middle class Android smartphone users who desire a premium product. These users have recently been switching to the iOS-based iPhone, which is known for its higher price point. As of 2015, Android users still comprised approximately 78% of the overall market share for smartphones. Given the absence of more substantive data regarding the demographics and psychographics of Android smartphone users, one can reasonably surmise the following regarding an identifiable market segment for the Samsung Note 4: annual household income of $40,000 plus, single and married, education level ranging from some college to a doctorate degree, gender of both male and female, values productivity and efficiency, values innovation, early adopters when it comes to tech products, and competitive/strivers.
Marketing Director is a member of the Board of Directors and reports to the Chairman and Managing Director. He/she is jointly responsible for meeting the corporate goals in coordination with other departments of the company.
In technical marketing, you must have the proper technical knowledge of the functioning of the product which is to be advertised. The job of a market manager involves various traits and he has to perform the below listed functions:
Marketing is termed as an essential element with the help of which any product or service can generate potential outcomes in a best possible manner. The main task of marketing is to stimulate consumer demand for the product, but not limited to this. It also helps the company achieve its goals in the process, the impact of the level of demand, the demand of time and the composition of demand. Marketing is considered a management discipline to define the state of the market. It is a process that allows you to have a vision and a very clear idea of how to approach your market. Therefore, the task of marketing management is to stimulate the creation, adaptation and influence consumer demand. Marketing is the creation,
Marketing management is a business discipline which is focused on the practical application of techniques and the management of a firm's marketing resources and activities. The marketing manager of a company plays an important role as far as marketing of the firm’s products and services are concerned. Apart from this, marketing managers are often responsible for influencing the level, timing and composition of customer demand accepted definition of term. It is worth noting that the roles of a marketing manager can vary significantly based on a business’ size, corporate culture and industry concept. However, we will discuss about the general roles that all marketing manager independent of any business performs. These key roles of a