Marketing management is a business discipline which is focused on the practical application of techniques and the management of a firm's marketing resources and activities. The marketing manager of a company plays an important role as far as marketing of the firm’s products and services are concerned. Apart from this, marketing managers are often responsible for influencing the level, timing and composition of customer demand accepted definition of term. It is worth noting that the roles of a marketing manager can vary significantly based on a business’ size, corporate culture and industry concept. However, we will discuss about the general roles that all marketing manager independent of any business performs. These key roles of a …show more content…
MIS provide a continuous flow of information considered relevant to marketing managers. An MIS has got three components namely an internal records system,which includes information on the order-to-payment cycle and sales reporting systems; amarketing intelligence system, a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the marketing environment; a marketing research system that allows for the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation. The marketing manager needs to be able to monitor the six major environmental forces: demographic, economic, social-cultural, natural, technological and political-legal. In thedemographic environment, the marketing manager must be aware of worldwide populationgrowth; changing mixes of age, ethnic composition and educational levels; the rise of non-traditional families; large geographic shifts in population and the move to micromarketing and way from mass marketing. In the economic environment, marketing managers need to focus on the distribution of income within the society and the levels of savings, debt and credit availability and finally inflation within the economy. In the socio-cultural environment, the marketing manager must understand what people
1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing information system is a management information system designed to support marketing decision making. Trend in the marketing environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems, marketing intelligence system, marketing research systems, and analytical systems. The information flows to marketing managers to help
Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be
Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the
How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.
It’s essential to understand who is a marketing manager what are his or her roles and what functions.
As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.
Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the
The function of marketing is to focus on the needs of consumers as well as consider wider influences (such as pressure from key stakeholder and an ever-increasing competitive business environment) to ensure that the very best decisions are made for the business. (Business Organisation and Management for QLD) This is the ultimate goal for businesses to enhance their current position by taking advantages of opportunities existing in the global market place. Benefits of marketing management include that better economies of scale can be achieved and new approaches will be recognised which can be further utilised. Also diversifying markets means more financial stability which will be talked about later.
Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.
The Marketing Department plays a necessary role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It involves packaging, researching and presenting products and services to consumers. The job of marketing in organizations in today’s world is too important to be
The Marketing Executive role supports the marketing management function which has undergone significant changes over recent years (Webster 2005) and the specifics of the role of the Marketing Executive is likely to vary between organisations. However, the findings of Gök and Hacioglu (2010) outline six main roles which the Marketing Executive could expect to be involved in.
Marketing managers must work closely with other company departments. Other departments have an impact on the marketing departments plans and actions. All of these functions must “think consumer”.
A marketing manager is an integral part of any company that wants to increase their efficiency, growth or aims to continue to capture the same market share they may already dominate. In simple terms, their job is to help direct the marketing department of a particular business; sometimes they manage numerous products, or in other cases one singular
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and
The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. Marketing importance to an organization can be different from one to the other depending on product line and ways in which the organization markets the product. In today’s paper one will look at two different definitions of marketing, the importance of marketing within an organization and three examples of marketing in the business world.