carmex case study

Cement industry is one of the most attractive industries now as concrete is the second most consumed product in the world. The cement industry is however characterized by their pricing system (basing point system), its cartel nature and its entry restrictions. The CEMEX case depicts the good business strategies, excellent leadership and how to be successful in the global market. The interesting aspect of the case is how CEMEX maneuvered in to the global market and was recognized as the third largest cement company. Thus, how it overcame the issues of trade sanctions, the crisis in its operating countries, its acquisition strategy etc. is astounding. CEMEX really understood the concept of globalization and International management.

4. Focus has to be put completely on it as the promotions and advertising would take a lot of efforts.

A1: I would say that Mary has some relevant inputs which would help him start-up his new venture, but these aren’t enough. For instance the survey does not give a mention of what percentage of people are vegans? Or how much on an average does a particular age group of people spend on a meal? It would also be helpful to find out what kind of occupation people have, so that some form of targeting could be done and product(s) designed accordingly.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

3. Repeat the Question 2 analysis, but now assume that the new marketing program is implemented.

Another advertising & promotion technique they could use is Groupon, which was an appealing option because it involves zero start up cost and a wide customer reach.

3. The marketing strategy of company is not so convincing because they can extend their product range with good

The first step will be to make sure the website is fine tuned for search engine optimization. Once this has been accomplished, the use of Google Syndications and click stream marketing will bring additional customers to the site. Once these features are intergraded to the site, the newly designed website and the competitive interest rates should hook consumers.

Also cost effective, the mail surveys specifically targeted the members and their spouses. Postal surveys can target specific people (necessary for the member and spouse data collection), and allow respondents the ability to answer the survey at their leisure. On the other hand, mail questionnaires are a slower data gathering method as compared to internet surveys (Hoonakker & Carayon, 2009, p. 359). Similarly, the possibility of response-based error may occur if respondents do not correctly

What is the purpose of the open ended question? Formulate three open ended questions that might be used to sell the product/service in your sales plan. (Chapter 10)

d) What additional information would you like before making a decision about adding these new products?

C. How did this affect the product’s marketing mix price, promotion, packaging and distribution decisions?

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly, how can cross-border activities add value in an industry as apparently localized as cement?