Case 2: The Espresso Lane to Global Markets: Write-up
Characterized by quality obsession and a sophisticated system of shipping and crafting coffee, Illy has established its brand as a prime producer of fine tasting coffee. With the rapid growth of the coffee industry in various foreign countries, Illy hopes to implement a plan of expanding the reach of Expressamente, its franchised coffee bar, across certain premium retail markets. To do this, CEO Andrea Illy has designated 7 potential countries: Germany, Brazil, China, India, Japan, UK, and US for possible expansion. To make this decision, Illy will look for key success factors such as coffee consumption/concentration, purchasing power, and ease of doing business. After considering …show more content…
For a company whose name “purveys the original Italian cult of espresso” with a definitively unique quality product, it would be unwise to compromise its brand as a high-end luxury provider of coffee to appeal to a different consumer base. In addition, both countries produce problems in terms of convenience of market entry- China has various laws that can hinder growth and Japan has a very poor franchising sector. After eliminating the countries above, we were left with three countries: Brazil, India and the UK. Although India had the highest potential for growth, I felt that it was too early for Expressamente to invest in. Out of all the countries, India was the least urbanized and had the least income per capita of the top 10% of the population (Illy’s target market). Additionally, it was the worst in terms of ease of doing business. Clearly India is in the beginning stages of coffee industry growth and might be a good investment a few years down the line, but not currently. This left the decision down to two countries: Brazil and the UK. In the end, the UK won out as the top option. Although Brazil is a very enticing investment opportunity with a lot of forecasted growth and less competition, consumption per capita is still relatively low and, more importantly, the market is very difficult to enter. Britain, on the other hand, is very easy to enter, has a high urban population
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S.P. is admitted to the orthopedic ward. She has fallen at home and she has sustained an intracapsular fracture of the hip at the femoral neck. The following history is obtained from her: She is a 75-year-old widow with three children living nearby. Her father died of cancer at age 62; mother died of heart failure at age 79. Her height is 5’3 and weighs 118 pounds. She has a 50 pack year smoking history and denies alcohol use. She has severe Rheumatoid Arthritis (RA) and had an upper GI bleed in 1993 and had Coronary Artery Disease with CABG 9 months ago. Since that time, she has engaged in “very mild exercise at home.” Vital signs are 128/60, 98, 14, 99 degree farenheight (32.7 degrees C) SAO2 94%
1. To begin, assume that it is now January 1, 1993, and that each bond in Table 1 matures on December 31 of the year listed. Further, assumes that each bond has $1,000 par value, each had a 30-year maturity when it was issued, and the bonds currently have a 10 percent required nominal rate or return.
The applicants are morally correct as long as their action promotes their long term interest. If their action produces or will produce for them a greater outcome of good, versus evil in the long hall than any other alternative, than that action is the right one to act on, and the individual should take that to be a moral act. An Assessment of Morality by Ethicsinbusiness.net
IgG – funtions in neutralizing, opsonation, compliment activation, antibody dependent cell-mediated cytocity, neonatal immunity, and feedback inhibition of B-cells and found in the blood.
Scenario: John is a 4 year-old boy who was admitted for chemotherapy following diagnosis of acute lymphoblastic leukemia (ALL). He had a white blood cell count of 250,000. Clinical presentation included loss of appetite, easily bruised, gum bleeding, and fatigue. Physical examination revealed marked splenomegaly, pale skin color, temperature of 102°F, and upper abdomen tenderness along with nonspecific arthralgia.
Mr. Hugh Tudor (55 yrs) is a well-known person in Milville, where he has been living for 30 years. He is involved in lot of social activities and has a reasonable pension and savings. He is becoming restless in his retirement and shows interest in investing in The Leeds Livery, local British pub in Milville, which could provide him with more challenges. While discussing this matter with his friend, he found out that the pub has great potential to perform well as it once exceeded the profit percentage of the industry. Mr. Tudor is in the process of exploring this opportunity but still has several questions rising in his mind.
Many multinational corporations in the coffee industry have succeeded tremendously such as Starbucks. Each of these corporations has strategies that helped them continue to expand to nations of different cultures, ethnicities, governmental practices, and locations.
After detailed investigation of both Kenya and Brazil, my choice for the relocation of Apple remains Brazil for numerous reasons. Brazil is a hotbed of opportunity for those interested in doing business internationally. From a general view point, Brazil is well-developed in areas of agricultural, mining, manufacturing, and service industries. It has been expanding into the world markets and now export several products, like airplanes, vehicles, coffee, and more. Brazil has been trying to reduce its dependence on foreign oil, making the country a leader in production of hydroelectric power, which has created multiple spin-off industries and opportunities like the information technology sector which is fast
The United Kingdom is being considered for the new export location. They are a higher-ranking country, in terms of their economy and the probability for a successful business start-up is more likely. Major trade items in the United Kingdom
I have chosen Botswana as my target country as I believe with its acceptable business environment and the need for the product, especially in underdeveloped areas, it would be a perfect choice as the first export country. Although there are some drawbacks, such as a shaky political and economic outlook, I think those issues will always be a factor in exporting to underdeveloped countries and regions. A positive side of that is the market is less likely to be as saturated and fewer companies will want to take a risk.