coca cola marketing plan

The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of which had remained unchanged close to 100 years. Since its creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and even impotence, Coca Cola had grown into the number one drink in America.

The Coca-Cola Company is one of the largest in the world and the Coke logo is one of the most widely recognized icons in the world. The company used many different marketing campaigns in the years since the company has been created, some being more successful than others. Two such commercials, the Hilltop commercial and the Taylor Swift commercial, both differ in the approaches but are still both successful in their approaches. The first was first aired in nineteen seventy one while the second was first aired in twenty fourteen. I think that the Taylor Swift commercial is more successful than the Hilltop commercial because it better addresses its more specific audience.

In today's ultra-competitive world, organizations strive to sustain long-term growth by having a distinctive competitive advantage. Coca-Cola believes its long-term success would only be sustained through a responsible business model with good corporate governance. Essentially, this has lead to the setting up of their "quadrant framework" to develop and communicate core values (in the community, market place, environment and workplace) and strategy to its bottlers.

The company has strong advertising campaigns including the social media presence and personalized advertising such as Share a Coke or buying a coke with one’s name.

Coca cola is the largest beverage company in the world with over 550 brand names. Coca cola’s product include various brands that supply carbonated beverages, diet / low calorie

Shopper shifts toward being more wellbeing cognizant have influenced the drink part the most unsafe one for an organization that has customarily harvested the greater part of its volume and benefit from the chestnut fizzy beverage is the way that the country is turned out to be more wellbeing and weight-cognizant (O'Neill, 2015).

The main one is the brand name which of course is “Coca-Cola” and is used worldwide. It does not have a specific slogan as a brand but depending on the campaign that is running in the time. The last one that was introduced in early 2016 is “Taste the Feeling”, in accordance with the new global marketing campaign that replaced after seven years the “Open Happiness” one (Ryan, 2016). The logo of Coca-Cola is comprised by the brand name, always in English except in very few countries that uses local language, in the specific font that is trademarked and can be only used by Coca-Cola, and the symbol of the wave that is always underneath and underlining the name. Coca-Cola used various strategies, even from the first years when marketing and brand were unknown words, to achieve early success and eventually grow in the brand that we know. In 1915 they even decided to use the bottle and its design as defensive marketing and promote the unique and distinct shape of it as an icon, at the same level as the logo, and the continued pushing that even after they replaces the glass one with the plastic (Feloni, 2015). To raise brand-awareness, and not for just sales’ sake though brand awareness leads to that, they held a massive initiative for years through 1887 to 1920, with 10% discount and mostly providing retailers with Coca-Cola merchandising and apparel, to give out to customers, as posters, decoratives, calendars and clocks

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

From the investigation, consumer trend favoring natural and healthy ingredients as well as the lack of versatile drinks can be regarded as the competitive advantages for Zorospa developing a new product. In order to satisfy consumer’s demand about a drink that can maintain lasting health and beauty as well as replenish energy after physical activities, Zorospa has studied and launched a beverage with special contents and flavors.

a) Product: The organization has the most stretched out portfolio in refreshment industry involving 3300 items. Refreshments are partitioned into eating routine classification, 100% organic product juices, natural product drinks, water, caffeinated beverages, tea and espresso and so on. According to Nielson's information, Coca cola is the No.1 mark in sparkling drinks, juice, and retail bundled water in 2010. Coca cola has its market presence around 200 nations.

The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.

nship with the Coca-Cola Company * Operation focused on the developed markets * Advertising * Extensive distribution capacity and strong production network * Launch of Coke Zero, respectively the whole Zero range * Recycling Zone (Pilot programme) * Sponsoring of sport events

The process of the product is essential in Coca-Cola’s marketing plan. The process determines the capability of Coca-Cola’s product to supply the demand of the consumers. When the process is implemented within the marketing mix it will help determine how Coca -Cola promotes and delivers the value created. It also factors in on how the company wills education and supports their customer’s on an ongoing basis (“Marketing Mixes for Coca-Cola Marketing Essay”, 2013).

Marketers try to understand the consumer buyer’s behavior by using the four p’s of marketing which are: price, place, promotion, and product (Hilman & Kaliappen, 2015). All of these inputs lead to the

I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.