coca cola marketing plan

2976 Words Dec 5th, 2013 12 Pages
Marketing Plan:
Coca-Cola

By group 2:
Andy S.N
Bima P.B.
Gendhis I.B.
Narita S.

Marketing Plan Outline

I. Paper Outline 2
II. Executive Summary 3
III. Company Background 4
IV. Customer Analysis 6
V. SWOT analysis 8
VI. Competitor analysis 10
VII. Marketing Strategy 11
VIII. Conclusion 14
IX. Bibliography 15

I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in the world. Coca Cola have more than 400 brands that appeal to many different people all throughout the world. They are able to fulfill the satisfaction needs of all their consumers and make their experiences with Coca Cola better. The Coca Cola
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The Company’s core carbonated beverages include Coca-Cola, Sprite, Fanta, Diet Coke / Coca-Cola Light, Coca-Cola Zero, Schweppes, Thumbs Up, Fresca, Inca Kola, Lift and Barq 's. Its energy drinks include Burn, Nos and Real Gold. Its juices and juice drinks include Minute Maid, Minute Maid Pulpy, Del Valle, Simply, Hi-C, Dobriy and Cappy. The Company’s other still beverages include glaceau vitaminwater and Fuze. The Company’s coffees and teas include Nestea teas, Georgia coffees, Leao / Matte Leao teas, Sokenbicha teas, Dogadan teas and Ayataka teas. Its sports drinks include Powerade and Aquarius. The Company’s waters include Ciel, Dasani, Ice Dew, Bonaqua / Bonaqa and Kinley.
Over a joint venture with its bottling partners, the Company productions markets and sells Leao / Matte Leao teas in Brazil. During 2011, the Company announced a variation of brands, brand extensions and beverage products: the Latin America group launched Frugos Sabores Caseros; in the Pacific group, Fanta, a fruit-flavored sparkling beverage, was relaunched in Singapore and Malaysia; Real Leaf, a green tea-based beverage, launched two varieties in Vietnam; and in South Korea it announced three flavor variants of the Georgia Emerald Mountain Blend ready-to-drink coffee beverage and Burn Intense, an energy drink; the Europe group launched Powerade ION4 in Denmark, Norway, Sweden and France, France launched Powerade Zero; in the Eurasia and Africa group, Turkey launched Cappy Pulpy, and India

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