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Traditional brand metrics measures brand awareness and consumer engagement - True or False.

Traditional brand metrics measures brand awareness and consumer engagement - True or False.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Traditional brand metrics measures brand awareness and consumer engagement - True or False.
Transcribed Image Text:Traditional brand metrics measures brand awareness and consumer engagement - True or False.
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Step 1

Every brands can adopt traditional brand metrices which it measures the market size, identifies the new customers, brand awareness, customer satisfaction, brand preference, market share, market trends in the recent time, etc. Brand metrices is very important as it helps the marketers to measure that how their brand comes up against the competitor while offering insight into the customer perception. 

You can measure the customer engagement by monthly active users, event participation, daily active users , customer acquisition cost, etc.

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