1.What effects do cultural differences have on the design of fast food offerings in this reading?.2.What functions in the organization are impacted by the differences in product offerings among different countries? CASE STUDY (PRODUCT AND SERVICE DESIGN)Egypt: McFalafel. Fried patties of ground beans flavored with spices. Is-rael: Seven of the 80 or so McDonald's are kosher, meaning they followSince the first McDonald's opened in the United States in 1955, the fast-strict Jewish dietary rules so there are no cheeseburgers, milkshakes orfood restaurant has spread around the world. The company now has lo-sundaes. United Kingdom: Mega Button Blast. Vanilla ice cream that youcations in 121 countries. In fact, of the 30,000 McDonald's restaurantseat after breaking through a Cadbury chocolate lid. Greece: Greek Mac.scattered around the globe, there are more in foreign countries (17,000)Pita bread sandwich with two beef patties and some yogurt sauce. Japan:than in the good old United States (13,000). The food you can order atTeriyaki Burger. Chicken cutlet patty marinated in teriyaki sauce, withmany of these Mickey D's is different from what you'll find at the onesweet mayonnaise and sliced lettuce on a sesame bun. Germany:down the street. Here's a sample of some of the treats that await youGemuse Mac. A veggie burger with lettuce, tomatoes and special"wurzcreme" sauce.should you pull up to the drive through window in some faraway places:India: McAloo Tikki Burger. A totally vegetarian sandwich with regularbun, a crispy, breaded spicy potato and vegetable patty, eggless tomatomayonnaise, two slices of tomatoes and shredded onion. France: CroqueQuestions:McDo. Cheese and ham between two thin pieces of toasted bread. Italy:McPink. Two pork patties with a slice of yellow cheese. New Zealand:1.What effects do cultural differences have on the design of fast foodKiwi Burger. A hamburger with a fried egg and a slice of pickled beet. Tur-offerings in this reading?key: Kofte Burger. A spicy meat patty inside a flavored bun, enriched witha special yogurt mix and spiced tomato sauce. Philippines: McSpaghetti.2.What functions in the organization are impacted by the differencesPasta in a red sauce with frankfurter bits. South Korea: Bulgogi Burger.in product offerings among different countries?Pork patty on a bun with lettuce and spicy garlic bulgogi sauce. China:Hong Dou Pie. A dessert pie filled with red bean paste. Argentina:McNifica. Hamburger sandwich with cheese, tomato, onion and lettuce.

McDonald's was previously headquartered in Oak Brook, Illinois but eventually moved its headquarters…

1.What effects do cultural differences have on the design of fast food offerings in this reading?. 2.What functions in the organization are impacted by the differences in product offerings among different countries?

1.What effects do cultural differences have on the design of fast food offerings in this reading?. 2.What functions in the organization are impacted by the differences in product offerings among different countries?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Case Study - TD Bank Several years ago, TD Bank became concerned about the growing number of robberies at its branches. It was clear that something had to be done to protect employees and customers. The first thing they did was conduct a need analysis that included focus groups, interviews, and surveys. The needs analysis revealed the need to design a training program that would focus not just on robbery prevention but also on what happens afterwards. An outline was developed for a training program that centered on three areas: the most common types of robberies, what happens during robbery attempts, and what processes and behaviours are considered best practices in the financial sector. The objectives of the training program were to reduce the number of robberies, enhance risk-management practices, improve robbery prevention, and reduce financial losses. The instructional designers worked with external subject-matter experts and networks to determine learning objectives. They also…
Case Study - TD Bank Several years ago, TD Bank became concerned about the growing number of robberies at its branches. It was clear that something had to be done to protect employees and customers. The first thing they did was conduct a need analysis that included focus groups, interviews, and surveys. The needs analysis revealed the need to design a training program that would focus not just on robbery prevention but also on what happens afterwards. An outline was developed for a training program that centered on three areas: the most common types of robberies, what happens during robbery attempts, and what processes and behaviours are considered best practices in the financial sector. The objectives of the training program were to reduce the number of robberies, enhance risk-management practices, improve robbery prevention, and reduce financial losses. The instructional designers worked with external subject-matter experts and networks to determine learning objectives. They also…
CASE STUDY- BRUNT HOTELS, PLC, UNITED KINGDOM Background of Brunt Hotels, PLC Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Brunt’s chief executive decided that half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget. Brunt’s hotels are considered budget accommodations; they are functional, cleanand reasonably priced. Most guests stay for one to three nights and are a combination of business and leisure travellers.The hotels are typically situated in downtown locations that are easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor destinations where the many local attractions mean that they will not be spending much…
CASE STUDY- BRUNT HOTELS, PLC, UNITED KINGDOM Background of Brunt Hotels, PLC Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Brunt’s chief executive decided that half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget. Brunt’s hotels are considered budget accommodations; they are functional, cleanand reasonably priced. Most guests stay for one to three nights and are a combination of business and leisure travellers.The hotels are typically situated in downtown locations that are easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor destinations where the many local attractions mean that they will not be spending much…
Case StudyThe ARCASNA company is dedicated to the manufacture of dog and cat food. Recently, the industrial engineering team became aware of potential areas of opportunity in the area of dog meat manufacturing. Currently, 45 liters of the solution are used to create them, and 50 jumbo, 75 medium and 100 small-sized chews are produced daily, to be sold and distributed in single packs (jumbo), trios (medium) and 5-packs (small). Recently there were inspections by the new manager in the industrial engineering area and the team realized that at the end of the day, among the "waste" (the material that remains at the end of each process), there is enough material left to fill a 5-liter bucket, which is wasted and thrown away. However, as there are 10 processes in total, there is very little left over at each of the stations, so they had never stopped to analyze the total loss per line. There are 6 workers on the line, distributed as follows: (Shown in the attached image). In addition, the…
Wirte an abstract about the case study below: Research Case Scenario 28 year old, Friendly Frank, found himself unemployed and looking for work after he was fired from First National Bank. Frank was well liked and always had received positive reviews during his five year career at the bank. He had joined the organization right after graduating college and had been promoted and done well during his time there. Frank was fired for breaking a company rule regarding using social media accounts while at work. Frank would occasionally log into his Facebook social media account during work hours on his work computer which violated company rules. This ultimately led to his losing his job as it was against First National Bank policies for employees to engage in personal activities online for non-work related activities during the workday. Frank lamented his firing stating that it was a complete overreaction, his activities were innocent, occasional, and brief. Not any different than anyone…
Case Study: Josh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of small businesses selling in and around their metropolitan area. Breitt contributed a talent for writing scripts and wooing clients. Starr brought a wealth of media contacts, and Diamond handled art and graphic design. Their quirky ad campaigns soon attracted a stream of projects from car dealers, community banks, and small retailers. Since the agency’s first year, these clients keep the doors open while the firm wins contracts from other companies. Breitt, Starr & Diamond (BS&D) prospered by helping clients stay current, and the agency grew to meet demand, adding two administrative assistants, three salespeople, a social media expert, and a retired human resource manager, who works 10 hours per week. As the firm grew, the partners were being pulled away from their areas of expertise to answer questions from the staff and solve problems about how to coordinate work,…
Case Study: Josh Breitt, Rachel Starr, and Justin Diamond started an advertising agency to serve the needs of small businesses selling in and around their metropolitan area. Breitt contributed a talent for writing scripts and wooing clients. Starr brought a wealth of media contacts, and Diamond handled art and graphic design. Their quirky ad campaigns soon attracted a stream of projects from car dealers, community banks, and small retailers. Since the agency’s first year, these clients keep the doors open while the firm wins contracts from other companies. Breitt, Starr & Diamond (BS&D) prospered by helping clients stay current, and the agency grew to meet demand, adding two administrative assistants, three salespeople, a social media expert, and a retired human resource manager, who works 10 hours per week. As the firm grew, the partners were being pulled away from their areas of expertise to answer questions from the staff and solve problems about how to coordinate work,…
Case study Training at Hailey’s Construction Shobana, Hailey’s Construction, Sales Manager, read the memo she has just received from Kavelan , the Training Manager, and said to herself,” No way! I’m not going to let Kavelan get away with this. Last month, hhe insisted that 15 of the salespeople spend three days on a course on Quality Control conducted by a trainer. I had my hesitations, but I sent them anyway. On their return, they grumbled constantly about what a bore it was and how their time had been wasted because the content was totally irrelevant to their jobs. Now Kavelan wants another 10 participants. Well, he can just find them somewhere else!” Question 2 Elaborate what should the Training Manager do to ensure that the managers of every department willingly send their staff for the training programmes. include example also
Case Study Training at Hailey’s Construction Shobana, Hailey’s Construction, Sales Manager, read the memo she has just received from Kavelan , the Training Manager, and said to herself,” No way! I’m not going to let Kavelan get away with this. Last month, hhe insisted that 15 of the salespeople spend three days on a course on Quality Control conducted by a trainer. I had my hesitations, but I sent them anyway. On their return, they grumbled constantly about what a bore it was and how their time had been wasted because the content was totally irrelevant to their jobs. Now Kavelan wants another 10 participants. Well, he can just find them somewhere else!” Question 1 Describe the mistakes Hailey’s Construction Training Manager made
Case StudySusan Parks is the part-owner and manager of Marathon Sports, an athletic equipment store that specializes inrunning shoes and accessories. The store employs about 10 people, most of whom are college students whowork part-time during the week and full-time on weekends. Marathon Sports is the only store of its kind in acollege town with a population of 125,000. The annual sales figures for the store have shown 15% growth eachyear.Susan has a lot invested in the store, and she works very hard to make sure the store continues to maintain itsreputation and pattern of growth. She works 50 hours a week at the store, where she wears many hats, includingthose of buyer, scheduler, trainer, planner, and salesperson. There is never a moment when Susan is not doingsomething. Rumor has it that she eats her lunch standing up.Employees’ reactions to Susan are strong and varied. Some people like her style, and others do not. Those wholike her style talk about how organized and efficient the…
Case StudySusan Parks is the part-owner and manager of Marathon Sports, an athletic equipment store that specializes inrunning shoes and accessories. The store employs about 10 people, most of whom are college students whowork part-time during the week and full-time on weekends. Marathon Sports is the only store of its kind in acollege town with a population of 125,000. The annual sales figures for the store have shown 15% growth eachyear.Susan has a lot invested in the store, and she works very hard to make sure the store continues to maintain itsreputation and pattern of growth. She works 50 hours a week at the store, where she wears many hats, includingthose of buyer, scheduler, trainer, planner, and salesperson. There is never a moment when Susan is not doingsomething. Rumor has it that she eats her lunch standing up.Employees’ reactions to Susan are strong and varied. Some people like her style, and others do not. Those wholike her style talk about how organized and efficient the…