Course Name: Advertising, MCQ Types QuestionsQuestion-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process.Select one:True False Question-05: One of the main differences between a blog and traditional online news media is thatSelect one:Only traditional online media have advertisingTraditional news media must meet established standardsBloggers must be scrupulous and diligent in research and reportingBloggers are paid 6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand imageSelect one:TrueFalse 7.) Which of the following statements is true of online advertising in social media?Select one:Like traditional advertising, the effectiveness of social media advertising is measurable.Return on investment in social media advertising is universally accepted in all organizationsMarketers advertise in social media as a means of deepening relationships with customers.There is hard evidence supporting the effectiveness of social media advertising. 8.) Concept and communication tests take place during the final stages of the advertising development process.Select one:True / False 9) Advertising is NOT a part of the communication process. Select one: True / False 10.) Social media advertising is helpful to brand managers because consumers are __________. Select one:active receivers who send user generated content to both friends and advertiserstraditional consumers who buy products in retail storescaptive receivers who buy products onlinetraditional receivers who browse products onlineend-receivers who buy products online

The marketing strategy is all about promotion, advertisements, communication of the product or…

Answered: Question-04: When deciding on…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Course Name: Advertising, MCQ Types Questions

Question-04: When deciding on promotional messages, each marketing element, from media advertising to product rebates and coupons, must go through every stage of the communication process.

Select one:

True
False

Question-05: One of the main differences between a blog and traditional online news media is that

Select one:

Only traditional online media have advertising
Traditional news media must meet established standards
Bloggers must be scrupulous and diligent in research and reporting
Bloggers are paid

6) Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image

Select one:

True
False

7.) Which of the following statements is true of online advertising in social media?

Select one:

Like traditional advertising, the effectiveness of social media advertising is measurable.
Return on investment in social media advertising is universally accepted in all organizations
Marketers advertise in social media as a means of deepening relationships with customers.
There is hard evidence supporting the effectiveness of social media advertising.

8.) Concept and communication tests take place during the final stages of the advertising development process.

Select one:

True / False

9) Advertising is NOT a part of the communication process.

Select one: True / False

10.) Social media advertising is helpful to brand managers because consumers are __________. Select one:

active receivers who send user generated content to both friends and advertisers
traditional consumers who buy products in retail stores
captive receivers who buy products online
traditional receivers who browse products online
end-receivers who buy products online

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