Answered: Please select an influencer, introduce…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

Influencers on social media are seen as one of the most significant, and at the same time controversial, developments in marketing in recent years. Companies have flocked to influencers to increase their visibility and access to Millennials and more recently, Gen Z consumers. Influencers have a unique power to inform, remind and persuade their followers. Their effectiveness for advertising products and services, however, is also often debated and questioned.

Please select an influencer, introduce the influencer briefly, and discuss/analyze the influencer you have selected based on the criteria listed below:

Likability or appeal for the target audience
Authenticity/Passion
Ability to engage with audience (you can give examples!)
Visibility (also identify and discuss the platforms that your influencer uses)
Effectiveness (have the companies that have worked with this influencer benefitted?)

Anything else that you consider particularly relevant!

Expert Solution

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions