Discussion Question #1 Choose a retailer from your local market you visit frequently and identify how at least two factors of the sensory situation (Slide no- 30 of the PPT) may affect your behavior.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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  • Discussion Question #1 Choose a retailer from your local market you visit frequently and identify how at least two factors of the sensory situation (Slide no- 30 of the PPT) may affect your behavior.
ⒸMcGraw Hill LLC
Visual.
Auditory.
Olfactory.
Tactile.
Sensory Situation
Taste.
pick and mix
ⒸNiall McDiarmid/Alamy
31
Transcribed Image Text:ⒸMcGraw Hill LLC Visual. Auditory. Olfactory. Tactile. Sensory Situation Taste. pick and mix ⒸNiall McDiarmid/Alamy 31
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