In the early 1990s, McDonalds faced a 3% drop in sales as well as a 7% decline in profits as competition forced the company to offer lower prices. The surveys confirmed that the main reason for the company's loss of part of its marketing share was the company's lack of response to environmental variables. Fat in hamburger, low nutritional value, and the company began to confront consumer associations and environmental groups. McDonald's company is one of the companies that does not know quick decisions, so it sought the risks and threats to which it is exposed to suppliers to reduce the weight of the packages, to provide packages of materials that can be recycled again, and to be careful to print the words recycled paper, any paper that can be re-run, and the company spent about $ 100 million in one campaign annually to buy materials that can be reused in Reconstruction of a group of its restaurants. convert Threats into new opportunities. , As the orders were issued On Earth Day in 1990, the company provided support to environmental associations and published under its own program the names and methods of contacting about 800 institutions that reproduce materials. The matter was not only at this point, but the company limited fatty meats, and began to rely 100% on vegetable oils in order to preserve the health customers. Despite all these efforts, McDonald's did not succeed in changing the impression, so it doubled its steps starting from the end of 1990 when it directly reduced the use of polyester packaging, and introduced a fat-free hamburger by 91% in the name of McLean Deluxe. The company became one of the sponsors of environmental protection and the company financed A group of environmental research, and a contribution to a fund to support environmental conservation. A research conducted by the Gallup Institute (one of the largest institutions for studying public opinion in the United States) showed that 67% of the respondents believe that McDonald's is one of the companies directly concerned with the environment.
Name the promotional activities carried out by the company to support its competitive position in the market?
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