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- 1. For display advertisements, who are the advertisers, publishers, and the display network? What would be your role as you are trying to sell products from your website and run a display ad campaign? 2. As you are trying to design an effective banner ad for your campaign, what you can do to attract attention, communicate value proposition, and invite action? (section 4 of chapter 7)Advertising objectives can be classified by their primary purpose—to inform, persuade, or remind. In a small group, locate one advertisement that primarily informs, one that persuades, and one that reminds. Explain how each ad meets the desired objective.Advertising objectives can be classified by their primary purpose – to inform, persuadeor remind. Locate one advertisement that primarily informs, one that persuades and onethat reminds.
- According to Raymond Williams, the frequent inclusion of quotes from reviews and testimonials from satisfied customers in early ads (which have mostly disappeared from modern ads) suggests that advertising in the past was a. less "materialistic" than advertising today b. equally as "materialistic" as advertising today c. never "materialistic" at all d. more "materialistic" than advertising todayOne requirement for effective advertising is the ability to break through competitive clutter. Explain what this means, and provide two examples of advertising methods that successfully accomplish this.Name four common methods used to set the total budget for advertising?
- Sandy just bought a new Ford Taurus. Three weeks later, she received a rebate check for $300 in the mail. Which of the following forms of promotion was used in this example? Explain your answer. (A) Advertising (B) Direct marketing (C) Sales promotion (D) Personal selling (E) Public relations17. Understanding the advertising response function helps marketers _______. a. multiply returns by constantly increasing the money spent on advertising b. achieve consumer loyalty regardless of the quality of the product or service c. use their advertising budgets wisely to reach their target market d. invest a large amount of money on advertising and promotionExamine a Centers for Disease Control (CDC) advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then, evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences