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4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce C E-commerce is a subset of digital business d. All of the above _is an adion taken by a company that ends up motivating people to talk about their 5. products, services, or brand spontaneously. a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fewer staff needed in contact centre c. The ability to reach overseas markets without a sales presence d. All of the above

4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce C E-commerce is a subset of digital business d. All of the above _is an adion taken by a company that ends up motivating people to talk about their 5. products, services, or brand spontaneously. a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fewer staff needed in contact centre c. The ability to reach overseas markets without a sales presence d. All of the above

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce c E-commerce is a subset of digital business d. All of the above 5. is an adion taken by a company that ends up motivating people to talk about their products, services, or brand spontaneously. a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fewer staff needed in contact centre C. The ability to reach overseas markets without a sales presence d. All of the above
Transcribed Image Text:4. Which one of the following is the best statement to describe the scope between e- commerce and digital business? a. E-commerce has some overlap with digital business b. Digital business is a subset of e-commerce c E-commerce is a subset of digital business d. All of the above 5. is an adion taken by a company that ends up motivating people to talk about their products, services, or brand spontaneously. a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fewer staff needed in contact centre C. The ability to reach overseas markets without a sales presence d. All of the above
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