The co-founders of a startup are evaluating two alternative lean canvasses under consideration for the launch of their business model. Alternative A isfocused on a market segment that represents a potential to acquire 15,000 customers. Alternative B is focused on a much larger market segment thatrepresents a potential to acquire 75,000 customers. They expect that the revenue from Alternative A customers will be $75 per month over an expectedcustomer lifetime of 18 months. They expect that the revenue from Alternative B customers will be $10 per month over an expected customer lifetimeof 24 months.Based on this information alone, which is the preferred alternative target market segment to launch the business model?Alternative AAlternative B

As they are going to start a new business so, initially they should focus on acquiring more and more…

Answered: The co-founders of a startup are…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Waiting time, transportation, processing, and product defects are all part of the ____________ principle of lean operating systems. elimination of waste increased speed and response improved quality reduced cost 2. Inconsistent processing systems or machine breakdowns are part of the ____________ principle of lean operating systems. elimination of waste increased speed and response improved quality reduced cost 3. In a lean operating system, any activity, material, or operation that does not add value in an organization is considered __________ inventory Storage Liability Waste 5. The purpose of the Single Minute Exchange of Dies (SMED) principle is to __________________ provide visual controls move a portion of a completed batch before the entire batch is finished determine the order of workstations reduce setup times 7. All of the following are true about Lean Six Sigma EXCEPT that __________________ both Lean and Six Sigma production use basic root cause,…
The demand for screens for a computer manufacturer is 10,000 per week. The lead time is 5 days, and this manufacturer wants to hold 2 days of safety stock. If the container size of computers is 200, what is the Kanban number? If the lead time improves to 4 days, what is the Kanban number? If the lead time moves out to 6 days and the manufacturer wants 3 days of safety stock, what is the Kanban number?
A toy manufacturing uses 51030 rubber wheels per year for its popular dump truck series. The firm makes its own wheels, which it can can produce at a rate of 800 per day. The toy trucks are assembled uniformly ( at a constant rate ) over the entire year. Carrying cost is $ 1.50 per wheel per year. setup cost for the production run of the wheel is $ 47. The firm operatyes 243 days per year. Determine each of the following: a-Optimal run size b-Use your final answer from part a- to determine minimum total annual cost for carrying and setup c-Cycle time for the optimal run size d-Run time
A toy manufacturer uses 51,920 rubber wheels per year for its popular dump truck series. The firm makes its own wheels, which it can produce at a rate of 800 per day. The toy trucks are assembled uniformly over the entire year. Carrying cost is $1.30 per wheel per year. Setup cost for a production run is $44. The firm operates 236 days per year. Determine the following: a. Optimal run size (Round your answer to a whole number, following normal rules of rounding.) b. Use your final answer from part a to determine minimum total annual cost for carrying and setup. (Round your answer to a whole number.) c. Cycle time for the optimal run size (Round your answer to two decimal points.) d. Run time (Round your answer to two decimal points.)
A well-known coffee shop sells about 300 gallons of its most popular product each week. The estimated cost to store and maintain one gallon of product is $0.50 per week. Each time the coffee shop places an order from its supplier, the following costs are incurred, independent of the size of the order: a $200 delivery fee, $30 unloading and storage, and a $70 transaction fee. Once an order is placed, it arrives exactly 3 work days later. The coffee shop, supplier, and delivery service all operate 7 days per week. a.) What is the optimal (s,Q) policy? b.) What would the (s,Q) policy be if orders were only placed on Fridays with the objective being to cover the demand with no shortages?
Construct a value stream map for the following processes. a. Cafeteriab. Grocery store
In your dissertation research or in other real-life situations, you may discover the need to implement a new operating solution in a system that was designed around a completely different philosophy. One classic example of this situation arises when attempting to implement just-in-time (JIT), Lean, Six Sigma, or other pull solutions in an operating plant that has been designed and managed around the traditional American push philosophy. For this assignment, you will write a paper analyzing the challenges involved in implementing a solution within a system that has been designed and operated under a competing, incompatible philosophy, using the implementation of pull manufacturing in a historically push operation as an example. Respond to the following in your paper: Explain the fundamental principles of the push- and pull-manufacturing philosophies. Highlight the critical differences between these two philosophies, explaining why they are fundamentally incompatible. Describe the…
In your dissertation research or in other real-life situations, you may discover the need to implement a new operating solution in a system that was designed around a completely different philosophy. One classic example of this situation arises when attempting to implement just-in-time (JIT), Lean, Six Sigma, or other pull solutions in an operating plant that has been designed and managed around the traditional American push philosophy. For this assignment, you will write a paper analyzing the challenges involved in implementing a solution within a system that has been designed and operated under a competing, incompatible philosophy, using the implementation of pull manufacturing in a historically push operation as an example. Respond to the following in your paper: Create an implementation plan that addresses each of the issues you have identified, thus maximizing the chances for the successful implementation of your pull solution. Be sure to explicitly and clearly include and apply…
Refer to Example 14.1 as the basis for this problem. Meritor hires a team of consultants. The consultants suggest partial robotic automation, as well as an increase in safety stock to 12.5 percent. Meritor implements these suggestions. The result is an increase in efficiency in both the fabrication of muffler assembly and the making of catalytic converters. The muffler assembly fabrication cell now averages 16 assemblies per hour and the lead time has been decreased to two hours’ response time for a batch of 10 catalytic converters. How many kanban cards are now needed?
The Woody Company manufactures slippers and sells them at $10 a pair. Variable manufacturing costs are $4.50 a pair, and allocated fixed manufacturing costs are $1.50 a pair. It has enough idle capacity available to accept a one-time-only special order of 20,000 pairs of slippers at $6 a pair. Woody will not incur any marketing costs as a result of the special order. What would the effect on operating income be if the special order could be accepted without affecting normal sales? (a) $0, (b) $30,000 increase, (c) $90,000 increase, (d) $120,000 increase
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In the "push" system, products are manufactured and stored as buffers in anticipation of demand.Select one:a. Falseb. True

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