7. Changes in net revenue from price discrimination Consider the market for airline tickets on WestEast Airlines from San Francisco to Chicago. The following graph shows the demand curve, marginal revenue (MR) curve, and marginal cost (MC) curve for this particular fight. In particular, the cost of adding another passenger to an otherwise empty seat is constant at $160. For simplicity, assume throughout this question that there are no supply constraints caused by seating capacity limitations. Suppose West East Airlines sells each seat on the plane for the same price. Place the purple point (diamond symbol) on the graph at the profit-maximizing price and quantity. Dashed drop lines will automatically extend to both axes. Then, place the grey rectangle (star symbols) to shade the area representing net operating revenue at the profit-maximizing price and quantity. Profit Max Net Revenue 8 320 PRICE (Dolars per ticket) 8 240 B 80 QUANTITY (Passengers per fight) Demand 200

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N Course: EC 201 Microeconomic P X
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7. Changes in net revenue from price discrimination
Consider the market for airline tickets on WestEast Airlines from San Francisco to Chicago. The following graph shows the demand curve, marginal
revenue (MR) curve, and marginal cost (MC) curve for this particular flight. In particular, the cost of adding another passenger to an otherwise empty
seat is constant at $160. For simplicity, assume throughout this question that there are no supply constraints caused by seating capacity limitations.
Suppose WestEast Airlines sells each seat on the plane for the same price.
Place the purple point (diamond symbol) on the graph at the profit-maximizing price and quantity. Dashed drop lines will automatically extend to both
axes. Then, place the grey rectangle (star symbols) to shade the area representing net operating revenue at the profit-maximizing price and quantity.
??
400
·•
Profit Max.
320
Net Revenue
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F
PRICE (Dollars per ticket
240
160
80
0
0
Type here to search
MR
80
120
160
QUANTITY (Passengers per fight)
N
40
MC
Demand
200
O
10
C
48°F Clear
0
x
K
Q Search this course ?
X
5
1:33 AM
6/13/2022
A-Z
(A+)
O
Transcribed Image Text:N Course: EC 201 Microeconomic P X MindTap - Cengage Learning X MindTap - Cengage Learning Success Confirmation of Question X + ← C ✰ng.cengage.com/static/nb/ui/evo/index.html?deploymentld=56960519240215212983351261543&eISBN=9781305648173&snapshotld=2941604&id=148882... Q « Kathryn CENGAGE MINDTAP My Home Homework (Ch 10) 9 Courses Back to Assignment Attempte 1 Keep the Highest 1/3 7. Changes in net revenue from price discrimination Consider the market for airline tickets on WestEast Airlines from San Francisco to Chicago. The following graph shows the demand curve, marginal revenue (MR) curve, and marginal cost (MC) curve for this particular flight. In particular, the cost of adding another passenger to an otherwise empty seat is constant at $160. For simplicity, assume throughout this question that there are no supply constraints caused by seating capacity limitations. Suppose WestEast Airlines sells each seat on the plane for the same price. Place the purple point (diamond symbol) on the graph at the profit-maximizing price and quantity. Dashed drop lines will automatically extend to both axes. Then, place the grey rectangle (star symbols) to shade the area representing net operating revenue at the profit-maximizing price and quantity. ?? 400 ·• Profit Max. 320 Net Revenue Catalog and Study Tools Rental Options College Success Tips ➡ Career Success Tips RECOMMENDED FOR YOU Study Tools Study Tools for Principles of Economics ? Help Give Feedback F PRICE (Dollars per ticket 240 160 80 0 0 Type here to search MR 80 120 160 QUANTITY (Passengers per fight) N 40 MC Demand 200 O 10 C 48°F Clear 0 x K Q Search this course ? X 5 1:33 AM 6/13/2022 A-Z (A+) O
N Course: EC 201 Microeconomic P X
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C ✰ng.cengage.com/static/nb/ui/evo/index.html?deploymentId=56960519240215212983351261543&eISBN=9781305648173&snapshotld=2941604&id=148882... Q
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Kathryn
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Homework (Ch 10)
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Suppose now that WestEast Airlines discovers that business travelers' demand for airline tickets is more inelastic than that of vacationers, retirees,
and students. For price discrimination to be implemented, there must be a way of distinguishing between business and nonbusiness customers.
Suppose WestEast Airlines successfully segments its market into business travelers and all other travelers by charging higher ticket prices to people
who don't stay over a weekend, who spend only a day or two at their destination, or who make reservations a short time before their flight. The
following graph shows the company's demand curve and marginal cost (MC) curve.
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Point A indicates the price charged to business travelers ($320) and the number of business travelers (40). Point B indicates the price charged to
other travelers ($240) and a total of 80 travelers who would buy tickets at this price if the market were not segmented. However, since business
travelers purchase tickets for $320, the number of other travelers who would purchase tickets at $240 each is 80-40=40 passengers.
Place the purple rectangle (diamond symbols) on the following graph to shade the area representing WestEast Airlines's net operating revenue from
business travelers. Then place the green rectangle (triangle symbols) to shade the area representing WestEast Airlines's net operating revenue from
ticket sales to other travelers.
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320
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F
PRICE (Dollars per ticket)
240
160
80
0
0
When WestEast Airlines price discriminates, it
N
1
40
80
120
160
QUANTITY (Passengers per flight)
Type here to search
MC
Demand
NR Business
NR Other
200
its net operating revenue by
5:
D
48°F Clear
0
x
K
Q Search this course ?
X
1:33 AM
6/13/2022
A-Z
bange
O
Transcribed Image Text:N Course: EC 201 Microeconomic P X MindTap - Cengage Learning X MindTap - Cengage Learning X Success Confirmation of Question X + ← C ✰ng.cengage.com/static/nb/ui/evo/index.html?deploymentId=56960519240215212983351261543&eISBN=9781305648173&snapshotld=2941604&id=148882... Q « Kathryn CENGAGE | MINDTAP My Home Homework (Ch 10) 9 Courses V Catalog and Study Tools Suppose now that WestEast Airlines discovers that business travelers' demand for airline tickets is more inelastic than that of vacationers, retirees, and students. For price discrimination to be implemented, there must be a way of distinguishing between business and nonbusiness customers. Suppose WestEast Airlines successfully segments its market into business travelers and all other travelers by charging higher ticket prices to people who don't stay over a weekend, who spend only a day or two at their destination, or who make reservations a short time before their flight. The following graph shows the company's demand curve and marginal cost (MC) curve. Rental Options College Success Tips ➡ Career Success Tips RECOMMENDED FOR YOU Point A indicates the price charged to business travelers ($320) and the number of business travelers (40). Point B indicates the price charged to other travelers ($240) and a total of 80 travelers who would buy tickets at this price if the market were not segmented. However, since business travelers purchase tickets for $320, the number of other travelers who would purchase tickets at $240 each is 80-40=40 passengers. Place the purple rectangle (diamond symbols) on the following graph to shade the area representing WestEast Airlines's net operating revenue from business travelers. Then place the green rectangle (triangle symbols) to shade the area representing WestEast Airlines's net operating revenue from ticket sales to other travelers. Study Tools (?) Study Tools for Principles of Economics 400 ? Help 320 Give Feedback F PRICE (Dollars per ticket) 240 160 80 0 0 When WestEast Airlines price discriminates, it N 1 40 80 120 160 QUANTITY (Passengers per flight) Type here to search MC Demand NR Business NR Other 200 its net operating revenue by 5: D 48°F Clear 0 x K Q Search this course ? X 1:33 AM 6/13/2022 A-Z bange O
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