A program champion is Multiple Choice A. the person within an organization who is assigned the responsibility of taking a program from conception to deletion. B. a person in an organization who is the “product figurehead” for a new-product development cross-functional team. C. a single product within the product line that carries the other products in the line “on its back.” D. a sports figure or celebrity, who serves as a company spokesperson for a new product. E. a person who is willing and able to “cut the red tape” to move a program forward.
A program champion is Multiple Choice A. the person within an organization who is assigned the responsibility of taking a program from conception to deletion. B. a person in an organization who is the “product figurehead” for a new-product development cross-functional team. C. a single product within the product line that carries the other products in the line “on its back.” D. a sports figure or celebrity, who serves as a company spokesperson for a new product. E. a person who is willing and able to “cut the red tape” to move a program forward.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A program champion is
Multiple Choice
A. the person within an organization who is assigned the responsibility of taking a program from conception to deletion.
B. a person in an organization who is the “product figurehead” for a new-product development cross-functional team.
C. a single product within the product line that carries the other products in the line “on its back.”
D. a sports figure or celebrity, who serves as a company spokesperson for a new product.
E. a person who is willing and able to “cut the red tape” to move a program forward.
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