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A view of the market that suggests that raw materials, productive inputs, and factory capacity should serve as the starting point for market planning is a(n) view. *

A view of the market that suggests that raw materials, productive inputs, and factory capacity should serve as the starting point for market planning is a(n) view. *

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A view of the market that suggests that raw materials, productive inputs, and factory capacity should serve as the starting point for market planning is a(n) view. * Identify-and-target Market-and-profit Sense-and-respond Make-and-sell
Transcribed Image Text:A view of the market that suggests that raw materials, productive inputs, and factory capacity should serve as the starting point for market planning is a(n) view. * Identify-and-target Market-and-profit Sense-and-respond Make-and-sell
Nadine, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and statewide media with information about community events and charity fundraisers sponsored by her company. This is an function of public example of the relations. * Product publicity Lobbying Press relations Investor relations
Transcribed Image Text:Nadine, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and statewide media with information about community events and charity fundraisers sponsored by her company. This is an function of public example of the relations. * Product publicity Lobbying Press relations Investor relations
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