ABC Palace is a pet kennel for dogs and cats utilizing a livestream service to help pet owners keep their sense of security knowing that their pet is being cared for properly. The physical kennel will be a brick and mortar facility, open seven days a week during normal business hours, located in the surrounding area of Flint, Michigan. The livestream will be conducted using a feed on the company website for continuous 24/7 viewing. There are other pet kennels in the Flint Area, but none have a dedicated streaming or interaction service for viewing their pets. This will allow the company to build more trusting relationships with its customers without having to spend as much time interacting with them. We believe that our service is needed because pets are commonplace among American families and will continue to be popular for generations to come. The pet market is stable and will continue to grow along with the population of the area. According to the American Pet Products Association, “In 2020, $103.6 billion was spent on our pets in the U.S.” Pet owners who have busy work schedules or long vacations will need someone to watch over their cat or dog for extended periods of time. As this company will be entering an already saturated market, it will have to distinguish itself by utilizing social media as a way to market to people in the local area. This will be more easily accomplished above our competitors because of highlighted content generated from the company’s live streaming service. ABC Palace is specifically tailored to those individuals who want to have a continuous connection with their pet via the internet. The company is also open to growing in new ways as more revenue is generated, allowing customers to interact with their pet virtually when under our care. 1- What is the Industry analysis & Trends should be ? 2- What are the target market looks like?
ABC Palace is a pet kennel for dogs and cats utilizing a livestream service to help pet owners keep their sense of security knowing that their pet is being cared for properly. The physical kennel will be a brick and mortar facility, open seven days a week during normal business hours, located in the surrounding area of Flint, Michigan. The livestream will be conducted using a feed on the company website for continuous 24/7 viewing. There are other pet kennels in the Flint Area, but none have a dedicated streaming or interaction service for viewing their pets. This will allow the company to build more trusting relationships with its customers without having to spend as much time interacting with them. We believe that our service is needed because pets are commonplace among American families and will continue to be popular for generations to come.
The pet market is stable and will continue to grow along with the population of the area. According to the American Pet Products Association, “In 2020, $103.6 billion was spent on our pets in the U.S.” Pet owners who have busy work schedules or long vacations will need someone to watch over their cat or dog for extended periods of time. As this company will be entering an already saturated market, it will have to distinguish itself by utilizing social media as a way to market to people in the local area. This will be more easily accomplished above our competitors because of highlighted content generated from the company’s live streaming service.
ABC Palace is specifically tailored to those individuals who want to have a continuous connection with their pet via the internet. The company is also open to growing in new ways as more revenue is generated, allowing customers to interact with their pet virtually when under our care.
1- What is the Industry analysis & Trends should be ?
2- What are the target market looks like?
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