The changes in Channel power are making the companies to enjoy less than desired outcome from their integrated marketing communication efforts. Identify 2-3 of such changes in channel power and explain how these changes are negatively impacting the marketers’ integrated marketing communication efforts
The changes in Channel power are making the companies to enjoy less than desired outcome from their integrated marketing communication efforts. Identify 2-3 of such changes in channel power and explain how these changes are negatively impacting the marketers’ integrated marketing communication efforts
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The changes in Channel power are making the companies to enjoy less than desired outcome from
their integrated marketing communication efforts. Identify 2-3 of such changes in channel power
and explain how these changes are negatively impacting the marketers’ integrated marketing
communication efforts.
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