marketing plan for home owner   Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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marketing plan for home owner
 
Focus, Objectives and Issues
What is to be achieved with this plan.
Specific statement of what will be
accomplished over the planning period
(usually one year).
Should be achievable, measurable, written in
quantifiable terms (e.g., sales in $ or units)
and should be consistent with the
organization’s objective
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