Average order: $ 535 Frequency of orders: 1.6 /year Average margin: 60 % markup on retail Customer retention rate: 62 % costs/yr $ 31 Promotional/communication Your discount rate: 11 % Customer acquisition cost $ 177 What is the maximum amount your firm can afford to spend to increase customer retention from 62 % to 78 %? Report your answer rounded to the nearest dollar. To answer the question, calculate CLV at the higher retention rate and subtract the CLV at the lower retention rate. The difference will be the maximum amount the company can afford to spend to increase customer retention.

Average order: $ 535 Frequency of orders: 1.6 /year Average margin: 60 % markup on retail Customer retention rate: 62 % costs/yr $ 31 Promotional/communication Your discount rate: 11 % Customer acquisition cost $ 177 What is the maximum amount your firm can afford to spend to increase customer retention from 62 % to 78 %? Report your answer rounded to the nearest dollar. To answer the question, calculate CLV at the higher retention rate and subtract the CLV at the lower retention rate. The difference will be the maximum amount the company can afford to spend to increase customer retention.

Managerial Accounting: The Cornerstone of Business Decision-Making

7th Edition

ISBN:9781337115773

Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger

Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger

Chapter8: Tactical Decision-making And Relevant Analysis

Section: Chapter Questions

Problem 41E

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Deuce Sporting Goods manufactures a high-end model tennis racket. The company’s forecasted income statement for the year, before any special orders, is as follows: Fixed costs included in the forecasted income statement are $400,000 in manufacturing cost of goods sold and $200,000 in selling expenses. A new client placed a special order with Deuce, offering to buy 1,000 tennis rackets for $100.00 each. The company will incur no additional selling expenses if it accepts the special order. Assuming that Deuce has sufficient capacity to manufacture 1,000 more tennis rackets, by what amount would differential income increase (decrease) as a result of accepting the special order? (Hint: First compute the variable cost per unit relevant to this decision.)
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Assume that Palmer Executive Pens uses 1,440,000 gallons of ink each year. Further, assume that Palmer can order the ink at a cost of $2 per gallon plus fixed ordering costs of $100 per order. The firm's carrying cost is 20% of the inventory value, at cost. What is Palmer’s minimum costs of ordering and holding inventory? a.$ 6,254 b.$10,733 c.$11,560 d.$13,563 e.$19,825 SHOW THE ANSWER AND COMPLETE SOLUTION IN A GOOD ACCOUNTING FORM