Baba Chocolate (BC) is a newly launched chocolate brand in Malaysia. Currently, it offers different varieties of chocolate from milk chocolate, dark chocolate, white chocolate and many more which are priced affordably under the name BC. Question Identify the types of brand development strategies. Based on the above, assess the type of brand development strategy used by BC.

Baba Chocolate (BC) is a newly launched chocolate brand in Malaysia. Currently, it offers different varieties of chocolate from milk chocolate, dark chocolate, white chocolate and many more which are priced affordably under the name BC. Question Identify the types of brand development strategies. Based on the above, assess the type of brand development strategy used by BC.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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