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What are the steps in Concept Based Approach in Vocabulary Building?
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- Do Brands Have Finite Lives? (1-2 paragraph)23. A marketer should understand that some general traits of a brand name are Select one:a. Easy to pronounceb. Easy to recognize c. Easy to memorize or recall d. All of these answers are correct.5. What will be the key barriers to adoption (Roger’s 5 Factors) that will have to be addressed considering the product and briefly describe what tactics will be used to address these barriers? Consider this in terms of how Mio Amore is differentiated from the competition. (300 maximum word limit)
- A research project has the purpose of evaluating potential brand names for a new alcoholic lemonade. What type of qualitative research would you suggest in the following situations? No word limit and no body structure.Please do not give solution in image formate thanku. What is a persona and why are personas important for business? What are the various elements you need to look at, to create a persona - illustrate all the elements that are important. For e.g. demographic, psychographic etc. Create a persona for your favorite brand (take a clothing or a shoe brand that is your favorite) using existing and known information only. What does this persona tell you? What will you learn and how will it help you target?1) ------- a consumer experiences the brand by seeing it, thinking it, the likely it, so will strongly registered in memory. Select one: a. Brand awareness b. Brand building c. Brand equity d. Based brand equity 2) Descriptive and persuasive elements increase the burden on marketing communications to build awareness. Select one: O True O False
- 33- Someone exhibits key characteristics towards your product that lend them to being a ____________ in sales. a. Suspect b. Loyal customer c. Prospect d. CustomerInstruction: (Own word)Kindly write two to three sentences for each of the following marketing terms:1. Marketing Orientation2. Social Marketing Orientation3. Selling Orientation4. Target market5. Segmentation6. Positioning7. Targeting8. Marketing Mix9. Promotional mix10. Demand11. Customer satisfaction12. Customer dissatisfaction13. Delighted customers14. Brand15. Service16. Product17. Service quality18. Demographics19. Social class20. Distribution21. Marketing channels22. Business consumers23. Retail24. Wholesale25. Customer relationshipChoose the correct word: Diarrhoea and vomiting lead to _____________ unless fluids are taken to replace the loss. Select one: a. vaccine b. dehydration c. therapy d. recovery
- Which of these frameworks are proven to be effective in communicating a brand’s UVP? Select all that apply. A) Thomson’s Value Proposition Canvas B) Moore’s Value Proposition Template C) Morris’s Value Proposition Template D) Blank’s Value Proposition TemplateFind one print ad for each bearing ……..(05 Marks) Maximum Word Limit (150-200). Psychogenic needs Need for power Need for uniquenessif the product is an innovation, does it have the required relative advantage and lack of complexity to diffuse rapidly