Question 2 Traditional market research was often concerned with what consumers did. Howevermarketing research is now more focused on understanding consumers, or the 'why'.Discuss at least two ways market research can be used to assist the development ofglobal marketing strategies.

Traditionally there was a concept of selling where there were two parties, the buyer and the seller…

Answered: Traditional market research was often…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 3SC

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Traditional market research was often concerned with what consumers did. However marketing research is now more focused on understanding consumers, or the 'why'. Discuss at least two ways market research can be used to assist the development of global marketing strategies.