Explain how Ford’s organisational vision, leadership, culture shaped the company innovations and commercialisations toward Model T.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Question 4: Explain how Ford’s organisational vision, leadership, culture shaped the company innovations and commercialisations toward Model T.

Question 5: Analyze the competition between Ford' Model T and Morris Motors' cars:

  • Build the S-cures for Ford's Model T and Morris Motors's Car (S-curves for established technology and for New rival).
  • How was the performance of Ford's Model T improved over time?

When was Ford's Model T challenged by a rival technology of Morris Motors? Describe these rival technologies and explain how was the rival technology introduced at time T1 in the S-

  • curve?
  • How was the performance of the Ford's Model T by the time T1 when the rival technology first enters the market?
  • Did Ford's Model T still enjoy performance or cost advantage?
  • Apply the 4Ps of innovation and the innovation funnel to understand how it shapes innovations in Ford's Model T. Give your analysis.

Question 6: What matters for the success of the Ford's Model T? What did Ford do to take the position of market leader and to maintain their advantage? Explain how does Ford manage and successfully their techonological innovation with tremendous effects on the nature of competition. Explain developments in frugal innovation and provide your evaluation of how it is used in an organisational context  of Ford's Model T.

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