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- While doing his MBA, Mr. Chintan Bhagat thought of a business idea. He observed that many MBA institutes in India use case method to teach disciplines such as marketing, strategy, and finance. His idea was to develop an online platform for case solutions at a reasonable price to target MBA students. Mr. Bhagat has utilized the consulting services of bright MBA students for online advertising (search and display ads) and SEO. Now, your job is to suggest how would you use the following digital marketing techniques to expand the business of Mr. Bhagat? Justify your answer with suitable assumptions/explanations. a. Mobile marketing (text, voice, display, video) b. Email marketing c. LinkedIn marketingWhat distinguishes inbound sales strategies from outbound ones? a. They involve seller-initiated actions. b. They operate independently of marketing strategies. c. They align with buyer actions and technology for a seamless experience. d. They primarily focus on cold calling techniques.Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applying several manipulation techniques in the use of sensory marketing and neuroscience. Based on your own choice, select one of your favorite groceries to analyze the following while citing examples about this store:1- The main projective techniques it may use to understand how it can affect the customers through the use of neuroscience with both clear and subliminal messages 2- The use of the experiential marketing mix and multiple strategies to develop customer experience at this store . Cite any references you used both in text and at the end of your assessment in Harvard style referencing.
- Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applyingseveral manipulation techniques in the use of sensory marketing and neuroscience.Based on your own choice, select one of your favorite groceries to analyze the followingwhile citing examples about this store:1- The main projective techniques it may use to understand how it can affect thecustomers through the use of neuroscience with both clear and subliminal messages2- The use of the experiential marketing mix and multiple strategies to develop customerexperience at this storeanswer must be brief and concise describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioningWhen marketers focus on comparing their product versus a competitor's product, theySingle choice. a. should be concerned with total product offering b. look at the relative quality c. formulate a SWOT analysis d. look at the relative quality and total product offering
- Which one of the following personal selling approaches is designed to support customers reach strategic goals with goods, services, and sales organization expertise? a. Problem solving b. Mental states c. Need satisfaction d. Consultativebased on the quote “we support our core brands ,backed by consumer and shopper research that provides comprehensive insight into our chosen categories and markets”and your understanding of market research, explain how Tiger Brands will benefit from market research.(1) Why is price sometimes referred to as capturedvalue? (2) Why do companies that embracerelationship marketing focus on “customercommunication” rather than “promotion”?
- What is the definition of marketing?Single choice. a. a philosophy that stresses customer satisfaction b. planning sales campaigns c. advertising and promotion activities d. selling1. Discuss the differences among databases, data warehouses, and data mining. (Please explain all 3) 3. Briefly describe each of the following types of marketing:• One-to-one marketing• Affiliate marketing• Viral marketing• Blog marketing• Social network marketing• Proximity marketing 4. Briefly discuss each of the five elements of the social marketing process as discussed inthe text: fan acquisition, engagement, amplification, community, and brand strength.5. Research and briefly explain how ad auctions work at Facebook (i.e. Meta).6. Research and discuss the difference between Promoted Tweets and Twitter Ads.Mountain Dews evaluation differentiate between how they approach business customers vs consumers. For their business customers, explain which of the following reasons is their main focus, 1) to support the production of other products, 2) to facilitate daily company operations, 3) or for resale. Then, explain which interpersonal determinant is the main focus for their consumer market. (If your approved company for your marketing plan evaluation does not have a B2B component, you can use a different company.