2. Consider the market for musical theatre. Some shows are showing for the first time, others are revivalsof previous shows. Discuss at least 3 information issues that face one of these types of shows, but notthe other. How would these information issues cause new shows to be sold/marketed differently fromrevivals?

Marketers have long recognized the necessity of product standardization in ensuring quality and…

Answered: Consider the market for musical…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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