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Provide a justified integrated multimedia plan based on quantitative and qualitative criteria.
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- Devise an integrated multimedia plan, selecting appropriate digital, offline, and social media channels for communication.What is a effective multimedia presentationDownward communication flow from__________ to _______. a. Diagonal to horizontal b. Lower to upper c. Horizontal to diagonal d. Upper to lower
- With the development and maturity of digital marketing, which of the following statements is true? a. Brands no longer control the ways in which customers connect to them b. Brands control the conversation with customers. c. Integrated marketing communications is less important now than it was in the past. d. Branding is less important now than it was in the past.________ refers to the integration of all communication channels to deliver a clear and consistent message: Select one: a. Integrated marketing communication b. Marketing c. Integrated distribution network d. Strategic managementExplain the differences between corporate communications and marketing communications in terms of: (a) target groups; (b) communications channels; (c) purposes. What dangers, if any, are there in relying on traditional marketing communications mix elements (advertising, marketing support, public relations, sales promotion, direct marketing, etc.) and on the marketing department generally for corporate communications?
- How does a company’s website relate to its overall brand identity? a. It is typically the first interaction a potential customer has with the company. b. The website landing page must include all the relevant brand identifiers: name, logo, slogan, etc. c. The website is the digital projection of the look, feel, and theme the company wants to communicate as its brand identity. d. It must be clear, consistent, and compelling to match the company’s overall IMC messaging.Compare and contrast between Marketing objective and communication objective with relevant examples.Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.
- Determine the communication objectivesAppraise the value offered by Leonard Berry’s Success Sustainability Model as a management tool for communication drivers of excellence that will yield sustained success.Select which of the following tools of communication do not provide a proof of delivery. a. Email b. Whatsapp c. Face to face d. Courier