Critical Thinking Sometimes marketers seem to stickwith the same packaging ideas year after year regardless of whether they are the best possible design.Following is a list of products. For each one, discusswhat (if any) problems you have with the packageof the brand you use. Then think of ways !he pack·age could be improved. Why do you think marketersdon't change the old packaging? Whal would be theresullS if !hey adopted your package ideas?a. Dry cerealb. Laundry detergentc. Frozen orange juiced. Gallon of milke. Potato chipsf. Loaf of bread
Critical Thinking Sometimes marketers seem to stickwith the same packaging ideas year after year regardless of whether they are the best possible design.Following is a list of products. For each one, discusswhat (if any) problems you have with the packageof the brand you use. Then think of ways !he pack·age could be improved. Why do you think marketersdon't change the old packaging? Whal would be theresullS if !hey adopted your package ideas?a. Dry cerealb. Laundry detergentc. Frozen orange juiced. Gallon of milke. Potato chipsf. Loaf of bread
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Sometimes marketers seem to stick
with the same packaging ideas year after year regardless of whether they are the best possible design.
Following is a list of products. For each one, discuss
what (if any) problems you have with the package
of the brand you use. Then think of ways !he pack·
age could be improved. Why do you think marketers
don't change the old packaging? Whal would be the
resullS if !hey adopted your package ideas?
a. Dry cereal
b. Laundry detergent
c. Frozen orange juice
d. Gallon of milk
e. Potato chips
f. Loaf of bread
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