Are you loyal to any brands? If so, pick one and explain why youbelieve you are loyal, beyond that you simply like the brand. If not, picka brand that you like and explain how you would feel and act differentlytoward the brand if you were loyal to it.

Are you loyal to any brands? If so, pick one and explain why youbelieve you are loyal, beyond that you simply like the brand. If not, picka brand that you like and explain how you would feel and act differentlytoward the brand if you were loyal to it.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: A recent IBM research of 585 mobile application developers and managers revealed that just one-third…

A: ANSWER:- Mobile application development is the process to making software for smartphones and…

Q: Instructions: 1. List one brand that you think markets according to the principles of Marketing 3.0.…

A: Introduction: The concept of marketing 3.0 tells that marketing changes and also evolves just like…

Q: Suppose you are responsible for analyzing the risks connected with the digital assets of your firm.…

A: Organizational competition is increasing on a regular basis. Digital assets are playing an…

Q: Make a promotional offers and exclusive offers for a failing business in luxury car?

A: Promotions are a form of sales improvement method that aims at increasing sales in the short run.…

Q: the value proposition is an important marketing concept. In light of this statement, Explain the…

A: Concept Introduction : Value is the term used to quantify how much an asset or a company is worth in…

Q: Imagine that you are a salesperson for one of your favorite products. Identify your product then…

A: Selling process for any product or service involves a sequence of steps which are listed below.

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: Subject: Channel management Q2): What are the criteria for selecting the right distributors?

A: Distribution refers to the channels or strategies which the organization or marketer uses to bridge…

Q: ntegrated marketing communications and how does a company go about implementing it ?

A: Marketing refers to the activities of a company that promotes buying or selling of a product or…

Q: What is the difference between extended versus limited problem solving?

A: Critical thinking is a strategy of first analyzing the problem statement and then coming up with…

Q: List the factors affecting consumers buying behaviour.

A: The consumer behavior theory helps marketers in understanding the expectations of the buyers…

Q: Please solve in 30 minutes thank u dont reject this complete problem The link…

A: Online platforms have become an easy-to-access platform for any person that is connected to the…

Q: Describe the different types of organizational cultures.

A: It is an organization's collection of internal characteristics and behaviour. It includes…

Q: Examine the technological advances that are influencing marketers

A: The activities of a business related to the purchase and sale of a product or service are referred…

Q: What are the most important elements a reviewer considers when reviewing a research proposal?

A: A research proposal is a document depicting a research project, it generally constitutes how and…

Q: what are the monetary and non- monetary techniques of sales promotion?

A: Sales promotion refers to the short term use of incentives or other promotional activities that seek…

Q: Digital storefronts such as Etsy allow small producers to have apresence in the online marketplace.…

A: Internet shopping is getting increasingly famous among all age gatherings. There is an excellent…

Q: Are Growth and Conscious Marketing Contradictory? The Challenge for Patagonia

A: Growth and ethical marketing do not conflict. Contrary to traditional marketing, which places a…

Q: Is Walmart a conscious marketer or is it a practitioner of CSR?

A: Walmart is one of the largest supermarket chains all around the world where more than 2.2 million…

Q: How do you perform a vendor analysis?

A: Analyzing potential and presenting suppliers' strengths and shortcomings about specific criteria are…

Q: Why is understanding the macroenvironmental forces that create themarketing environment critical for…

A: MACRO ENVIRONMENTAL FACTORS: These are the environmental factors that are present outside the…

Q: What is Eskimo Joe’s value proposition? How does its value proposition relate to its market…

A: Value proposition refers to the value promised by the company in terms of the benefits which the…

Q: As per the global competition strategies of company: (1) international strategy, (2) multi-domestic…

A: Introduction If the business is serving a product or a service to international customers, then…

Q: Which Stage of the Product Lifecycle Would You Describe?

A: There are four stages in the product life cycle : introduction growth maturity decline Every…

Q: What are Amazon's advantages over traditional, physical retailers that sell groceries, household…

A: What makes Amazon impressive is that it enjoys different serious benefits, the majority of them…

Q: Explain the various components of brand equity.

A: Brand equity is a marketing phrase that represents the worth of a brand. Consumer perception and…

Q: a business of your choice, discuss how a viability study can be utilised to ensure that the FIRST…

A: Every company is created under legal structure where values created for shareholders and customers.…

Q: What metrics can help analyze the economic environment of a country?

A: External elements are signified as the impacts, conditions, or circumstances that a business cannot…

Q: Which market do you believe will be more successful, Tesla in theUnited States or GM’s E100 in…

A: A market is created when there are buyers and sellers engaging with each other under regulation and…

Q: What are some benefits of corporate advertising

A: Introduction : Corporate advertising produces a cooperative agreement that seeks to increase the…

Q: Discuss postpurchase outcomes.

A: Customer is a person who will take part in exchange with the company. A consumer can be a person who…

Q: definitions of research

A: Marketing refers to activities for offering the demanded products to customers. Research helps in…

Q: The importance of the nonprofit sector to promoting the public good was codified in the Tariff Act…

A: Non-profit sector encompasses those organizations which not driven to profit-making. These are to…

Q: (1) in whether lowering the price will yield higher revenues, and (2) in an estimate of the maximum…

A: A business makes several expenditures in order to make revenue. The costs can be either direct or…

Q: How does Eskimo Joe’s build long-term customer relationships

A: Customer relationship refers to the management and maintenance of customer interaction and journey…

Q: Identify a brand you feel does an exceptionally good job of connecting with consumers on social…

A: Internet is a unique promotional tool, as it can execute all the elements of the promotional mix…

Q: Describe the five powerful forces transforming the service landscape and what impact do they have…

A: Service economy is an economy which is primarily driven by the service business. The revenue, growth…

Q: Using examples, describe the market structure differences between B2B and B2C marketing. Coca cola…

A: Business-to-business transactions are the economic activities performed between two entities.…

Q: How do firms enhance postpurchase satisfaction and reduce cognitivedissonance?

A: The mental conflict occurs when beliefs and attitudes are contradicted by new facts or information.…

Q: Go to https://doc.arcgis.com/en/esri-demographics/data/tapestrysegmentation.htm, and identify five…

A: Geographic Segmentation is a category of the overall Market Segmentation strategy of all companies.…

Q: Briefly describe the disadvantages of Word of mouth promotion.

A: Word of mouth marketing or promotion refers to the type of marketing where satisfaction with a…

Q: What are the various types of perceived risk?

A: Customer will pay their money to purchase a product of service from the company. This money is hard…

Q: Summarize the differences between secondary data and primary data

A: Data is becoming more widely accessible to academics worldwide it is crucial for a researcher to…

Q: the value proposition is an important marketing concept. In light of this statement, Explain the…

A: Marketing pertains to the idea of awareness creation regarding brand and product' information to…

Q: Trek has designed a new off-road bicycle designed to stand up to therugged conditions of trail…

A: A company's advertising strategy is the sum of its marketing efforts to raise brand recognition and…

Q: 1

A: Strategic Management can be explained as a strategic concept whereby the company analyzes its…

Q: Conduct the industry structure analysis of the videoconferencing industry: based on the Zoom case,…

A: Videoconferencing is a two-way communication medium. There are numerous organization or players in…

Q: Discuss the role of business functions and process in promoting customer setisfaction

A: BUSINESS FUNCTION Activities particular to one activity make up a business function. It usually…

Q: What are the four types of consumer products?

A: The definition of consumer products is a finished good that is designed to be eaten by the end-user,…

Q: When evaluating different alternatives for a Saturday night outing at afine restaurant, explain the…

A: The collection of alternatives is obtained according to alternative semantics by substituting the…

Question

Are you loyal to any brands? If so, pick one and explain why you
believe you are loyal, beyond that you simply like the brand. If not, pick
a brand that you like and explain how you would feel and act differently
toward the brand if you were loyal to it.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Introduction

VIEW

answer

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

Citing specific examples, how has branding helped you as a consumer? Think about the assurance you have in buying a known and trusted brand, for example.
Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brandname awareness. To what brands are you personally loyal? What is it about the product that creates brandloyalty and, thus, brand equity?
Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?
List three of your favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand? When was the last time you abandoned a brand name you had used for some time in favor of a new brand? Why did this happen?
Why is branding important? Analyse a brand of your choice showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.
Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?
Compare any two brands with respect to below the line strategies adopted by them. Brands can be from any industry. Explain Briefly
1. Why do you think "Brand" is important? Explain your answer. 2. List down 10 business enterprises which are considered services under the product classification category.
Please list three (3) brands and companies you like and are loyal to. Why do you think you like and are loyal to these brands? List the name of a brand you can’t stand. Why not? View at least one (1) other post and respond to the post in at least 1-2 paragraphs. Choose one or more of the following ways to respond: Share specifically what you relate to regarding the other teams' brands and “How do these brands address the challenges and opportunities you perceive in the marketplace? Offer specific suggestions or insights from your perspective and experience as a consumer of your colleague's brand. Also, highlight what you have learned about marketing from this activity.
Critical Thinking Do you think the brands that havea strong brand community are at long-term risk? Inparticular, do you think they tend to become morefocused on meeting the needs of existing customersrather than considering new and potential customers?Can a brand with a strong supportive community modify and develop their brand or are they “held captive”by the views and desires of their most vocal and loyalcustomers?
'Brand parity' has become a major issue for companies. Identify three product categories in which a brand purchase is not very important. Why is the brand not important? Food, gas, and medicine Identify three product categories in which the brand is important. What brand or brands do you typically purchase in each category? Why? (Discuss phones (apple), cars (toyota), tools (black and decker)
Some contemporary companies intend to attract both the old and new generationswith their old ideas, designs and services. Select a company of your own choice toanalyse and evaluate the following:a- The customer based-brand equity of this company and the stages it adopts/or hadadopted to apply retro branding