CRM can be classified into the two main types: operational CRM and analytical CRM. Briefly explain the two types and give an example for each type.
2. CRM can be classified into the two main types: operational CRM and analytical CRM. Briefly explain the
two types and give an example for each type.
3. Why does Harrahs' loyalty program work when others don't?
4. One of the key concept in CRM is the Life Time Value (LTV) of a customer. Let's assume that we are a
company that sells coffee and snack and Tom is our customer. Calculate Lifetime Value (LTV) of Tom with
the Custom LTV Equation way ( https://blog.kissmetrics.com/how-to-calculate-lifetime-value/ ) . Tom 's
average expenditure per visit is $10 and Tom visited us 10 times per week on average. A customer usually
remains as a customer for 3 years (i.e., the average customer lifespan is 156 weeks (3 years *52 weeks per
year) and profit margin per customer is 10% on average.
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