Culture has emerged as one of the dominant barriers to effective integrations. Companies with different cultures find it difficult, if not impossible, to communicate and operate effectively.” ~Deloitte M&A Institute A highly successful company in Germany acquired a distressed company with its headquarters in the USA which operates in the USA, China and Brazil. This acquisition resulted in the “new” company having employees in multiple states and countries. There were many differences in these two companies including HR practices, markets served and leadership philosophies. The CEO quickly saw the issues and brought in help. He implemented an approach to address the critical aspects of the shift within their culture. ● He started by developing the mission, vision, values and behaviors reflective of this “new” company. ● At the same time, a needs assessment was done with employees to get their concerns. Not surprisingly, a perceived lack of communication was the top issue. ● From there, the leadership team worked to establish a year-long communication plan that adopted multiple communication channels. ● In addition, the organization had doubled in size shining a light on management and leadership. Neither organizations’ management had ever been provided with training. So they needed to identify management competencies and then implemented a full scale management university to address critical management gaps. In conjunction with this training, one-on-one coaching was provided to the senior leaders. Question- Detail a Communication Plan that would effectively address the perceived lack of communication? Clearly state four (4) benefits of this Communication Plan for the new company

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter17: Managing Communication
Section: Chapter Questions
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“Culture has emerged as one of the dominant barriers to effective integrations. Companies with different cultures find it difficult, if not impossible, to communicate and operate effectively.” ~Deloitte M&A Institute

A highly successful company in Germany acquired a distressed company with its headquarters in the USA which operates in the USA, China and Brazil. This acquisition resulted in the “new” company having employees in multiple states and countries. There were many differences in these two companies including HR practices, markets served and leadership philosophies. The CEO quickly saw the issues and brought in help. He implemented an approach to address the critical aspects of the shift within their culture.

● He started by developing the mission, vision, values and behaviors reflective of this “new” company.

● At the same time, a needs assessment was done with employees to get their concerns. Not surprisingly, a perceived lack of communication was the top issue.

● From there, the leadership team worked to establish a year-long communication plan that adopted multiple communication channels.

● In addition, the organization had doubled in size shining a light on management and leadership. Neither organizations’ management had ever been provided with training. So they needed to identify management competencies and then implemented a full scale management university to address critical management gaps. In conjunction with this training, one-on-one coaching was provided to the senior leaders.

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Detail a Communication Plan that would effectively address the perceived lack of communication? Clearly state four (4) benefits of this Communication Plan for the new company

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