1 Please answer carefully justifying your positionsDiscuss cases A, B, and C, comparing among them specific consumer portfolios forthe whole Customer Lifetime Value assigned for each case according to consumer types(all CLV generated by each separate consumer type equals the surface area of givenfigure parts represented by consumer types). Name the best case in your opinion.Substantiate your opinion, and mention one company at least that uses each casesAdvocatesPatronsAccountsShoppersTestersProspectsBSantykiy marketingas, dr.doc. A.Paleraite,

The total value of a customer to a firm over the length of their relationship is referred to as…

Answered: Discuss cases A, B, and C, comparing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Which of these are one of the 5 T's of email marketing a) Targeting b) Testing c) Timing d) Template e) Tailoring f) Temperature g) Tone 2. You love getting spam from random companies which is why emails dont need to be relevant or targeted to you True False 3. The concept of analyzing a leads quality by looking at where they are in the buying cycle, their past relationship with your company and factoring in past intractions is called (a) Lead Generation (b) Direct response advertising (c) Black Hat SEO (d) Lead Scoring
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