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- The likely implications for a competitor with an industry that has relatively high cost of sales yet maintains a competitive gross margin is likely? a) An indicator that the company should divest and/or seek new opportunities b) A company that has higher general and admin expenses c) A differentiator with additional product features d) A signal that the company should invest in marketing e) None of theseThis is an assignment for Email Marketing... I'm selling a product to gain more revenue for my website about "How to become a successful college student". This product is called a "College Starter Pack" - which includes a bundle of supplies for college students - an Agenda, pens and pencils, 2 notebooks, and a motivation book all for $29.00. I need to create an engaging Header and PreHeader for an email promotion. The Header can be no more 40 characters. The PreHeader can be no more than 60 characters. If you are confused, see the video and look at the Youtube email. The Header starts with "Hurry" and the PreHeader starts with "Get." Write your Header and PreHeader.How does a company’s website relate to its overall brand identity? a. It is typically the first interaction a potential customer has with the company. b. The website landing page must include all the relevant brand identifiers: name, logo, slogan, etc. c. The website is the digital projection of the look, feel, and theme the company wants to communicate as its brand identity. d. It must be clear, consistent, and compelling to match the company’s overall IMC messaging.
- Which of the following is an incorrect statement describing Whistle blowing? a. Holding a press conference to announce a new product b. None of the options describes whistle blowing c. Holding an extra ordinary general meeting to discuss the diversification plans d. Discussing the reasons for low profitability in the annual general meetinWhich of the following is an incorrect statement describing Whistle blowing? a. None of the options describes whistle blowing b. Holding an extra ordinary general meeting to discuss the diversification plans c. Discussing the reasons for low profitability in the annual general meeting d. Holding a press conference to announce a new productA company's decision to use an inferior product in their sales promotions during a sporting event can lead to a failed sponsorship due to which of the following? a. Lack of staff dedication b. Lack of misinformation c. Lack of quality activation d. Lack of due diligence
- 1. Public relations and advertising are interchangeable, as they both involve paid placement with a media organization. Group of answer choices True False 2.While media relations is a primary function of PR, it is not the only function of PR. Which of the following is NOT a function of PR? Group of answer choices Social Media Research and Strategic Planning Marketing and Sales Internal Communication 3. Who is commonly referred to as the "Father of Public Relations?" Group of answer choices Arthur Page PT Barnum Ivy Lee Edward Bernays please help with these questionsA key activity that a sales manager might do in a typical month is making sales calls with a salesperson. The main reason for this is to: a. Use joint sales calls as a training and coaching tool b. Look for a reason to fire the salesperson. c. Observe how the salesperson manages expense account d. Establish the sales manager as the account leadWhich of the following describes one of the most compelling reasons forincorporating email marketing into an overall marketing strategy? Multiple choiceO.a) Launching an email campaign requires little to no planning.O.b) Email marketing has a lower ROI than other digital marketing channels.O.c) Almost 90% of adults in the US have internet access, so email marketing has a broad reach.O.d) Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.
- Which one of the following options is not an objective of Personal selling? a. Preparing good presentations b. Calling the prospects via telephone c. Distinguish the various phase of selling process. d. Know how to deal with buyer Clear my choiceWhich one of the following options is not an objective of Personal selling? a. Preparing good presentations b. Calling the prospects via telephone c. Distinguish the various phase of selling process. d. Know how to deal with buyer12- Why the salesperson must be skilled at listening and understanding responses of a prospect? a. To access prospects needs b. To gain background information c. To assess the prospect d. To present the product