Discuss the differences between social and market norms and what happens when these norms collide. How can an understanding of these two norms help businesses?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
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Discuss the differences between social and market norms and what happens when these norms collide. How can an understanding of these two norms help businesses?

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