DK manufactures three products, W, X and Y. Each product uses the same materials and the same type of direct labour but in different quantities. The company currently uses a cost plus basis to determine the selling price of its products. This is based on full cost using an overhead absorption rate per direct labour hour. However, the managing director is concerned that the company may be losing sales because of its approach to setting prices. He thinks that a marginal costing approach may be more appropriate, particularly since the workforce is guaranteed a minimum weekly wage and has a three month notice period. Required: Given the managing director’s concern about DK’s approach to setting selling prices, discuss the advantages and disadvantages of marginal cost plus pricing AND total cost-plus pricing. Calculate the full cost per unit of each product using DK’s current method of absorption The direct costs of the three products are shown below:   Product W X Y Budgeted annual production (units) 15,000 24,000 20,000   $ per unit $ per unit $ per unit Direct materials 35 40 45 Direct labour ($10 per hour) 40 30 50   In addition to the above direct costs, DK incurs annual indirect production costs of$1,044,000. An analysis of the company’s indirect production costs shows the following:     $ Cost driver Material ordering costs 220,000 Number of supplier orders Machine setup costs 100,000 Number of batches Machine running costs 400,000 Number of machine hours General facility costs 324,000 Number of machine hours The following additional data relate to each product:   Product W X Y Machine hours per unit 5 4 8 Batch size (units) 500 400 1000 Supplier orders per batch 4 3 5 3.Calculate the full cost per unit of each product using activity-based costing and briefly comment on the contrast to your results in part (b).

Cornerstones of Cost Management (Cornerstones Series)
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Chapter12: Activity-based Management
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DK manufactures three products, W, X and Y. Each product uses the same materials and

the same type of direct labour but in different quantities. The company currently uses a cost plus basis to determine the selling price of its products. This is based on full cost using an overhead absorption rate per direct labour hour. However, the managing director is concerned that the company may be losing sales because of its approach to setting prices. He thinks that a marginal costing approach may be more appropriate, particularly since the workforce is guaranteed a minimum weekly wage and has a three month notice period.

Required:

  1. Given the managing director’s concern about DK’s approach to setting selling prices, discuss the advantages and disadvantages of marginal cost plus pricing AND total cost-plus pricing.
  2. Calculate the full cost per unit of each product using DK’s current method of absorption

    The direct costs of the three products are shown below:

     

    Product

    W

    X

    Y

    Budgeted annual production (units)

    15,000

    24,000

    20,000

     

    $ per unit

    $ per unit

    $ per unit

    Direct materials

    35

    40

    45

    Direct labour ($10 per hour)

    40

    30

    50

     

    In addition to the above direct costs, DK incurs annual indirect production costs of$1,044,000.

    An analysis of the company’s indirect production costs shows the following:

     

     

    $

    Cost driver

    Material ordering costs

    220,000

    Number of supplier orders

    Machine setup costs

    100,000

    Number of batches

    Machine running costs

    400,000

    Number of machine hours

    General facility costs

    324,000

    Number of machine hours

    The following additional data relate to each product:

     

    Product

    W

    X

    Y

    Machine hours per unit

    5

    4

    8

    Batch size (units)

    500

    400

    1000

    Supplier orders per batch

    4

    3

    5

    3.Calculate the full cost per unit of each product using activity-based costing and briefly comment on the contrast to your results in part (b).

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