4) You are opening a bookstore, and now working on the marketing plan. a. Select two target markets for your business. Please explain the criteria you considered in segmentation. b. Present an appropriate marketing mix for each target market. Provide explanations on your decisions. Marketing Mix Target No Target Market 1

4) You are opening a bookstore, and now working on the marketing plan. a. Select two target markets for your business. Please explain the criteria you considered in segmentation. b. Present an appropriate marketing mix for each target market. Provide explanations on your decisions. Marketing Mix Target No Target Market 1

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 2DYMP

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