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Down market stretch explain. example:  Xerox has long dominated the medium and large copier segments, by the late 1980’s, the small copier segment was growing at a much faster rate. Canon, Sharp and other Japanese competitors had entered the low-end segment, where they quickly dominated. Moreover, these competitors used their success at the low-end as a base for competing with Xerox in the mind size copier segment. Thus, to meet shifts in the market demand, Xerox introduced a line of small copiers.

Down market stretch explain. example:  Xerox has long dominated the medium and large copier segments, by the late 1980’s, the small copier segment was growing at a much faster rate. Canon, Sharp and other Japanese competitors had entered the low-end segment, where they quickly dominated. Moreover, these competitors used their success at the low-end as a base for competing with Xerox in the mind size copier segment. Thus, to meet shifts in the market demand, Xerox introduced a line of small copiers.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Down market stretch explain.
example: 
Xerox has long dominated the medium and large copier segments, by the late 1980’s, the small copier segment was growing at a much faster rate. Canon, Sharp and other Japanese competitors had entered the low-end segment, where they quickly dominated. Moreover, these competitors used their success at the low-end as a base for competing with Xerox in the mind size copier segment. Thus, to meet shifts in the market demand, Xerox introduced a line of small copiers.

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