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- Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Define the media strategy that you consider appropriate and the advertising formats you would use.Black is a brand dedicated to the manufacture of guitars, basses and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Black always uses good qualities in its products and sells at a very competitive price, but has not yet achieved the necessary recognition and hopes that this campaign will help it to consolidate and position itself properly among its public. Conduct a market research of the situation, perform a SWOT analysis and determine the target audience for the campaign.Marketing Mix Strategy 1: PRODUCT Using Product marketing mix elements, please provide: · brief analysis of the company’s current product strategy for their current market by analysing their: o product mix (The Table of their current product Mix) o 3 levels of product (please include the diagram) o PLC · recommendations for the company of what new product strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their product elements, so they can attract the new target market? Should they introduce a new product? New sub-brands? Modify their current products? How and why? Your recommendations should be detailed and actionable. Where is their product on the PLC. Explain! Include the picture and include a label with an explanation
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- Marketing Options and Price Sensitivity The online market for travel services will reach $63 billion within a few years, and Pricelinecom aims to capture a significant share; already, it is high on the top-ten list of travel Web sites After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans The company guarantees that a Pricelinecom mortgage is the “lowest-cost loan on the market” and backs this up by paying $300 to any customer who finds a better price 1 Define price sensitivity Provide relevant examples 2 What can you say about the price sensitivity of Priceline’s customers? 3 What effect would Priceline’s prices be likely to have on the reference prices customers bear in mind for travel and mortgage services? 4 How does the company’s lowest-cost loan guarantee affect…Marketing Strategy at Delta In the mid-1980s, Delta’s market researchers found that customers (particularly business customers) were strongly influenced to choose a particular airline by the airline’s frequent flyer program. Consequently, to motivate customers to choose Delta, they teamed up with American Express (an exclusive arrangement) to offer a special program: customers could receive triple miles if they would fly on Delta and purchase the tickets using the American Express card. How would you evaluate Delta’s strategy? (Good or bad?)Marketing Lab: Disney and Surge Pricing Pricing; Basis for pricing; Pricing objectives; Pricing strategy Name:________________________________ Please answer each of the following questions as completely as possible while watching the video. Your answer should not exceed the space provided below each question. The writing style should follow Times new Roman 12 point font size single spacing. 1. What basis of pricing is Disney planning to adopt? Why? 2. Based on the commercial, what do you think is Disney’s pricing objective for adopting surge-based pricing? 3. What type of pricing strategy do you think Disney will adopt if it embraces surge pricing?
- Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.Hungry Nothing Ltd is opening a chain of new fast-food restaurants in the Caribbean. The company is new to this territory and would like to build up a strong positive image so that they can achieve likeability by potential customers as well as the communities they are establishing the restaurant outlets. A) Identify and explain the most suitable promotion mix tool that Hungry Nothing Ltd can use to achieve their objective. B) After one year in the Caribbean, Hungry Nothing Ltd has developed a totally new burger that is plant-based made with organic ingredients at a special introductory price. This will be the first of this kind of burger being offered by the chain. Describe four (4) types or advertising campaigns that the company can employ (use of examples to illustrate) and recommend the type of advertising campaign that should most likely used by Hungry Nothing Ltd for the plant based burger providing a justification for your choice. C) Based on the most recent report completed by…Ay 1 - mcq Company X and Company Y Ahrens Vitamins. Inc., have high market commonality, both geographically and in the market segments in which they compete. Company X, the number two firm in the industry, has undertaken a major strategic attack upon Company Y, the market leader. Which of the following statements is MOST likely to be true? A. Company Y will respond after a long delay as the nutrition supplement industry is a slow-cycle industry. B. As the market leader, Company Y has little to fear from an attack by Company X and will not expend organizational slack ana major response. C. Company Y will respond aggressively because of the high multimarket contact between both companies. D. Company Y will not respond aggressively since this is a strategic move and not a tactical action.