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- A brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors”. ~American Marketing Association Brand Plays many roles, keeping this definition in mind try to explain what kind of roles Brands play for: - Customers - Company - CompetitorQ. Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so.Answer this question? 3.Family branding is also known as A.multi-branding B.blanket branding C.co-branding D.b and c only
- 1. How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies? a.Were you taken aback by the list of the most valuable brands in the world? Do you frequently choose to buy recognizable brand name goods? Do you have any brands to which you are devoted? What feature of the product inspires brand loyalty in you?URL Link: https://www.mckinsey.com/industries/consumer-packaged-goods/our- insights/everyone-snacks-how-mars-wrigley-is-pursuing-growth-in-emerging-markets Please study the above interview published in McKinsey & Company Insights blog and visit Mars Wrigley corporate website at https://www.mars.com/made-by- mars/mars-wrigley. Then answer Questions 1 and 2 Question 1: Using information from the above URL links and applying the Product Life Cycle (PLC) concept, identify at least two Mars Wrigley products that fit into different stages in the PLC and justify your selection. How can the company organize its objective and strategy for each of these products? Support your answer using relying on the relevant marketing theory. Question 2: Using information from the interview case, discuss how Mars Wrigley adapts its marketing strategy and mix for the emerging markets. Provide relevant examples where appropriate.How was NyQuil able to leverage their sponsorship with the NFL? a. Name, Image, and Likeness of players on packages b. Donate 5% of all sales to NFL charities c. Product Placement d. Co-branding
- Choose two brands and identify how the following brands practice relationships marketing. Bench, okada,SM, petron.12- The broad description of a retailers objectives and scope of activities it plans to undertake is known as __________________________. a. Overall strategy b. Retail strategy c. Retail Audit d. Organisation missionExplain, with examples from travel industry ,how customers are persuaded to switch brands
- 1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? (Minimum 150 words) 2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words) 4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…Could you please summarize the below, for powerpoint presentation purposes? thanks. Opportunities: It has a lot of association among commercial brands. That is because it specializes in communication and media also. Therefore, it can look forward to commercially expanding its business. It has a wide network of 90 countries, it can utilize this network and tap potential huge markets across the globe. Growing shopping basis in smaller sectors - As purchasers transfer between unorganized service suppliers to commissioned businesses within the industry. This can permit Bollore to enter the access marketplace with an essential solution. Accelerated economic process because the U.S. market rises faster than any developed nation, Bollore would be able to broaden with the U.S. marketplace. Bollore already has expertise operational within a tricky US marketplace. Accumulated federal rules make it not possible for unorganized businesses within the promoting Services sector to function. This…Given the nature of goods sold at Spar, discuss any two types of purchases made by Spar.Note: Note: you are required to provide a paraphrased understanding of the types of purchases before providing an application point for each.
