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- Chapter 8 discusses branding strategies. One of the ways that the Hello Kitty brand became disseminated so widely is by using a co-branding strategy with many other brands. a. What are some of the brands mentioned in the case that partnered with Hello Kitty? b. Discuss the perceived fit between each of those brands and Hello Kitty. c. Discuss the target market for each of those cobranded offerings. Are the target markets the same? If not, how do they differ?d. Perform an Internet search to discover more brands with which Hello Kitty is currently partnering. e. Repeat the analysis in parts b and c for the new brands that you uncovered in your Internet search. f. What characteristics of Hello Kitty make it able to be a successful co-branding partner with so many other types of brands?1. How well do businesses nowadays establish their brands? Describe a company that has numerous brands. Put it in the subject line. Have each person choose a different company. Talk about their branding. What manner? Visit their website to learn more about their product lineup and product mix. Which items from each product line have the longest shelf lives? Describe how the product lines and product mixtures are strategically aligned. Are their items related to one another. Do businesses efficiently utilize their product lines and product mix for marketing strategies? a.Were you taken aback by the list of the most valuable brands in the world? Do you frequently choose to buy recognizable brand name goods? Do you have any brands to which you are devoted? What feature of the product inspires brand loyalty in you?This is what I wrote for positioning Statement. “For target customers that need to use dipping soy sauce, the Bien Cai dipping soy sauce is a product that will need in customers’ daily life when they cook. Unlike other competitors, the Bien Cai dipping soy sauce is focusing more and more on sustainable and vegan products. Moreover, it uses locally sourced ingredients.” Write the Promise/Takeaway/Major Proposition/Key Benefit Claim for the creative brief based on the positioning statement you wrote in Section A Q1b.
- 1. Provide an example for each of the three broad types of brands (Producer, dealer,generic). 2. Discuss below three elements of brand identity. Provide a suitable example of the the three elements chosen. 1. The brand name 2. The logo or symbol 3. ColourDell, IBM, and Xerox use a strategy that helpspromote all their products. This strategy is calleda. family branding.b. generic brands.c. store brands.d. individual branding.e. none of the aboveQ. Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so.
- 1. What is important when considering the notion of brand values? Understanding the difference between lengths and ________ A. features B. Quality C. Depth D. Variants E. Service 2. For what is a family brand name used? A. Individual products B. Products aimed at young parents C. All Products D. Products produced by traditional companies that are identified by the founder's family name 3. What is brand equity is: A. Profit remaining after deducting production costs B. Brands which do not harm the environment C. Good value products D. Financial value of a brand based on associated goodwill E. Fair trading 4. Which one of the following is NOT a reason for a company to decide to rebrand a product or service? A. Merger or acquisition B. Market awareness C. Brand familiarity D. Corporate strategy changes E. Legal problemsLine And Brand Extension Firms are usually faced with four broad branding choices. Obviously, having good brand equity presents the opportunity to leverage this strength in the marketplace for greater profitability. In this activity, your task is to simply classify each example to the brand strategy choice (refer list) that the firm has pursued. ACTIVITY/TASK Coca-Cola also sells several ‘budget’ soft drink brands (in some countries) through the major supermarkets. In recent years, Coke has introduced various flavors of Coke (such as, Vanilla, Cherry). Assume that Coca-Cola is considering entering the snack food market, with a range of chips, popcorn, and pretzels to be marketed under a new brand called ‘Titanic” (and using the slogan – ‘really big on taste’). A fitness center decides to add a ‘super-advanced’ aerobics class for its very fit customers. Milo (a chocolate milk flavoring brand) used to be simply a powder to add to milk. But now Milo is also an ice cream, a cereal, and a…Analyze and discuss which brands are Ben & Jerry's greatest competitors, what is ben & Jerry's brand's position? does it have a sustainable competitive advantage, discuss and explain.
- Need help ASAP. I want to know about Grab Company -Product Strategy- Brand name, packaging, and logo design: -Major features and benefits: -Differentiation/positioning strategy: -Supplemental products (including customer service strategy): -Connection to value (core, supplemental, experiential/symbolic attributes):Discussion Question #1: Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples. Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.Q6 Part 1. Explain why branding is important. Q6 Part 2. Analyse a brand of your choice, showing how it differs from a close competitor. You should use a model such as the brand building blocks or other similar model to inform your analysis.