FACTS: Noel is a computer programmer at Jonadel Corporation. He was delighted to know that part of the company’s athletic program is a mixed doubles tennis tournament to be held at the corporate tennis court. Grace, who works in the same department, used to play with Noel on many occasions and the two would like to compete in the tournament. They feel that there is a great chance to win the annual tennis competition. There is a growing interest among employees who are tennis players in the corporation as it develops more productivity at work. The management themselves are all tennis enthusiasts. The tournament is scheduled on Friday afternoon and management declared this as a “tennis holiday”. It is a day of fun and workers can cheer for their respective teams. Management supported the program with free snacks and fun fairs to make the occasion memorable. It was a four – consecutive Friday’s tournament. Noel and Grace advance to the final round. They were leading in the third set which was the deciding point. On a smash, Noel twisted his ankle badly. Despite the injury Noel and Grace continued the game until they won the set and were declared tennis champions. Noel’s injury became worse and he had to be confined in the hospital for two days as the X-ray results showed hairline fractures. Noel missed two days of his work activities. He also has no more sick leave or vacation leave because company policy and Employees Compensation Commission (ECC) policy do not cover non-related work accidents. Workers’ compensation provides payment if the worker is “functioning within the scope of employment”.   Questions - what is the problem? - what are 3 alternative courses of actions & its pros and cons  - from whose point of view you are looking at

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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FACTS: Noel is a computer programmer at Jonadel Corporation. He was delighted to know that part of the company’s athletic program is a mixed doubles tennis tournament to be held at the corporate tennis court. Grace, who works in the same department, used to play with Noel on many occasions and the two would like to compete in the tournament. They feel that there is a great chance to win the annual tennis competition. There is a growing interest among employees who are tennis players in the corporation as it develops more productivity at work. The management themselves are all tennis enthusiasts. The tournament is scheduled on Friday afternoon and management declared this as a “tennis holiday”. It is a day of fun and workers can cheer for their respective teams. Management supported the program with free snacks and fun fairs to make the occasion memorable. It was a four – consecutive Friday’s tournament. Noel and Grace advance to the final round. They were leading in the third set which was the deciding point. On a smash, Noel twisted his ankle badly. Despite the injury Noel and Grace continued the game until they won the set and were declared tennis champions. Noel’s injury became worse and he had to be confined in the hospital for two days as the X-ray results showed hairline fractures. Noel missed two days of his work activities. He also has no more sick leave or vacation leave because company policy and Employees Compensation Commission (ECC) policy do not cover non-related work accidents. Workers’ compensation provides payment if the worker is “functioning within the scope of employment”.

 

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what is the problem?

- what are 3 alternative courses of actions & its pros and cons 

- from whose point of view you are looking at

 

 

 

 

 

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