fast forward from the 1990s to the present: what major mistake did harley davidson make in its marketing strategy that led this company's sales and profits to stagnate in the 1980s? justify your decision by offering solid rationale in defense of your thoughts. (provide a hint-but could well risk giving the answer away-thus, not allowing you to think it through yourself. even so, it has something to do with their target market and the "stereotypical" harley davidson buyer.)
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- For a critical marketing situation of your choice Choose company that are working in Egypt Starbucks where a crucial marketing decision needs to be made and its evident that an exploratory marketing research must be devised to generate the information required for making this decision effectively such that the main marketing phenomena / opportunity triggered by this situation is initially defined and subsequently solved. Required:- A) Provide an analysis of available secondary data to gain an insider perspective (profile, this profile should have the following information (Market share. Competitor. Services/products. Customers.......) Depending on at least Four secondary data items based on the common sources of secondary data that you have learned through the course. B) Based on your secondary data design an in-depth interview guide (open questions) of 7: 10 questions with the concerned problem / opportunity party (is) to gain an indepth understanding of the marketing phenomena…Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Actionability d. AccessibilityA) Which one of these is an example of Business Influence? Increasing taxes on Tobacco and vape products Investors disproportionately underfunding Black, LatinX, indigenous businesses Higher U.S. tariffs on China, Canada, Mexico The NBA All Star Game slam dunk contest or the MLB homerun derby. B) Which of the below are foundations for building corporate and community relations? (Rework into an all the above question) National Institute for Health (NIH) National Science Foundation (NSF) Bill & Melinda Gates foundation All of the above
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- McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased outtraditional artery-clogging trans fats, launched a major multifaceted education campaign, andaddressed environmental issues. "Plan to Win" best exemplifies which concept? A) sustainable marketing concept B) marketing concept C) societal marketing concept D) strategic planning concept E) consumer business conceptGiven the unusual circumstances of AmericanEagle’s launch of its American Beagle line, do youfeel that this April Fool’s prank was genuinely aprank turned reality or do you think that it wasactually a planned launch and American Eagle wastesting the waters in a way that created consumerengagement and buzz in the market place? Or perhapsyou have another opinion? Explain your answer1. Using problem ideation approach, identify business ideas.Identify at least 5 societal problems then think of a business idea relatedto your field of discipline that will solve the problem. Briefly describe theproblem as well as the business idea. 2. Based on the four criteria: attractive, achievable, durable and value creating, selectthe best idea. Explain why you think the business idea is attractive, achievable,durable, and value.
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