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- Question 1a)Compare and contrast supermarkets and convenience shops by naming several characteristics of each store in your answer.b)When a firm markets several different products under the same brand name, it is using a family brand.i. Give two specific South African examples of firms using a family branding strategy.ii. What is an advantage of using this strategy?iii. Under what conditions would this strategy fail? c)The product life cycle concept provides a means for marketing managers to trace the stages of a product’s market acceptance and growth from its introduction right through to its decline.i. Discuss two typical characteristics of each stage of the product life cycleii. In which stage of the product life cycle would you place the product category personal computers? Motivate your answerd)Marketing Question 1 Using the integrated marketing mix, how a restaurant can plan to survive and amid a crisis. Question 2 Which promotional budget method applies perfect results for a restaurant? Critically analyze and explain Question 3 What are the advertising objectives a restaurant can set?QUESTION 1 (a) What is personal selling? (b) Briefly explain any FOUR success factors in selling.
- Question 3marketing Why decline stage of PLC happen?QUESTION 77 Communicating value to your target market is covered through what? a. Product and Price b. Product c. Promotion d. Price QUESTION 82 All of these are common misconceptions about what marketing is EXCEPT: a. it does not involve numbers. b. managing exchanges with customers c. making people buy things they don’t need. d. an art, and you either have the gift for it or you don’t.QUESTION 1 There some characteristics that distinguishes service marketing from other marketing, with your understanding of service marketing state and explain five characteristics of service marketing giving some examples. QUESTION 2 What is service marketing? There are a number of reasons why services marketing are more important today than it was in the past. Discuss. QUESTION 3 The role of the 3ps in service marketing is especially important. State and explain what the 3Ps are and its relevance in service marketing. Briefly explain what design can achieve in service marketing.
- Question No 3: A reputable FMCG company is holding its Annual Sales Conference on July 1st, 2021 for its fiscal year sales plan. The company is interested in launching new product beside its existing product lines. The new product will be novel in the history of the company. 1. Discuss the types of distribution channel that could be used to deliver thisproduct to end consumer.2. Among those types, what would be your preference to use a specificdistribution channel type also explain why?Question 1 “The combination of a strong and established digital platform, dedicated fulfilment centres and in-store picking, alongside a decade of detailed loyalty data, provides Pick n Pay with a strong position from which to continue to drive innovation in e-commerce in South Africa.” Despite this, there is intense competition in the retail landscape as Checkers 60 and Woolworths Dash also complete for the same or similar shopper. Discuss how the Marketing Manager at PnP can leverage Paid Search to outperform PnP’s competitors. Focus on the process that would need to be followed to set up upcoming campaigns. Further explain how the paid search campaign would need to be managed from a humans vs robots perspective and substantiate the option chosenQUESTION 3 Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.
- Question 1 Which of the following types of consumer products tends to have the stronger brand preference and loyalty? A) Convenience B) Unsought C) Specialty D) Regular Question 2 Which of the following types of differences is NOT worth to promote? Question 2 options: A) Preemptive B) Distinctive C) Duplicable D) Affordable3. Which of the following is the most common causes of small business failure? Question 3 options: Under-pricing product/service. Being too flexible and innovative. Ineffective and inefficient management. Independently owning a business.Question 2 Consider the following extract and then answers the questions that follow: How SA's recession is impacting consumer spending Consumers are actively doing pre‐shopping research either through broadsheets or online, and comparing retailers’ offerings to seek out the best value before even leaving the house. Consumers simply no longer purchase certain items, pointing to their extreme need for frugality in current market conditions. Added to this, consumers have also changed the way they use these products in their homes to maximise usage and minimise wastage. This includes the alternative use of products, like using margarine in place of cooking oil and fragranced body lotion instead of perfume. Q.2.2 Finding cheaper prices online is one driver for online shopping. Describe any four (4) other drivers of online shopping specific to the South African online shopping behaviour. Note: it is important that you consider using examples that is…