For each price in the following table, calculate the firm's optimal quantity of units to produce, and determine the profit or loss if it produces at that quantity, using the data from the graph to identify its total variable cost. Assume that if the firm is indifferent between producing and shutting down, it will produce. (Hint: You can select the purple points [diamond symbols] on the graph to see precise information on average variable cost.) Price Quantity Total Revenue Fixed Cost Variable Cost Profit (Dollars per air freshener) (Air fresheners) (Dollars) (Dollars) (Dollars) (Dollars) 10.00 44,000 16.00 44,000 40.00 44,000

Exploring Economics
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ISBN:9781544336329
Author:Robert L. Sexton
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Chapter12: Firms In Perfectly Competitive Markets
Section: Chapter Questions
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For each price in the following table, calculate the firm's optimal quantity of units to produce, and determine the profit or loss if it produces at that
quantity, using the data from the graph to identify its total variable cost. Assume that if the firm is indifferent between producing and shutting down,
it will produce. (Hint: You can select the purple points [diamond symbols] on the graph to see precise information on average variable cost.)
Price
Quantity
Total Revenue
Fixed Cost
Variable Cost
Profit
(Dollars per air freshener)
(Air fresheners)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
10.00
44,000
16.00
44,000
40.00
44,000
If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $44,000 per day. In other words, if it
shuts down, the firm would suffer losses of $44,000 per day until its fixed costs end (such as the expiration of a building lease).
This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is
per air freshener.
Transcribed Image Text:For each price in the following table, calculate the firm's optimal quantity of units to produce, and determine the profit or loss if it produces at that quantity, using the data from the graph to identify its total variable cost. Assume that if the firm is indifferent between producing and shutting down, it will produce. (Hint: You can select the purple points [diamond symbols] on the graph to see precise information on average variable cost.) Price Quantity Total Revenue Fixed Cost Variable Cost Profit (Dollars per air freshener) (Air fresheners) (Dollars) (Dollars) (Dollars) (Dollars) 10.00 44,000 16.00 44,000 40.00 44,000 If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $44,000 per day. In other words, if it shuts down, the firm would suffer losses of $44,000 per day until its fixed costs end (such as the expiration of a building lease). This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is per air freshener.
Suppose that the market for air fresheners is a competitive market. The following graph shows the daily cost curves of a firm operating in this market.
40
36
32
28
ATC
16
of
12
8.
MC
AVC
10
12
14
13
18
20
QUANTITY (Thousands of air fresheners)
A
PRICE (Dollars per air freshener)
24
Transcribed Image Text:Suppose that the market for air fresheners is a competitive market. The following graph shows the daily cost curves of a firm operating in this market. 40 36 32 28 ATC 16 of 12 8. MC AVC 10 12 14 13 18 20 QUANTITY (Thousands of air fresheners) A PRICE (Dollars per air freshener) 24
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