General guidelines for making decisions or taking action in response to a particular event are known as? a. procedures  b. regulation  c. policies d. none of the above   In organizations, effective planning typically involves: Select one:   a. determining or revising the organization's mission and goals b. formulating strategy c. implementing strategy d. all of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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General guidelines for making decisions or taking action in response to a particular event are known as?

a. procedures 

b. regulation 

c. policies

d. none of the above

 

In organizations, effective planning typically involves:
Select one:
 
a. determining or revising the organization's mission and goals
b. formulating strategy
c. implementing strategy
d. all of the above
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