Give typing answer with explanation and conclusion  1. If CTR increased 15% on a given audience type but CPC remained the same, what happened to it's CPM?   a. Increased by 15%   b. Increased by 1.5%   c. Increased by 150%   d. Decreased by 1.5%

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Give typing answer with explanation and conclusion 

1. If CTR increased 15% on a given audience type but CPC remained the same, what happened to it's CPM?

 

a. Increased by 15%

 

b. Increased by 1.5%

 

c. Increased by 150%

 

d. Decreased by 1.5%

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